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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Click Link<!DOCTYPE html><html> <head> <title>Adobe Experience Platform | Data Platform Services</title> <link rel="canonical" href="https://business.adobe.com/products/experience-platform/adobe-experience-platform.html"> <meta name="description" content="Adobe Experience Platform helps you deliver the right customer experience every time with AI-driven insights. See how you can scale personalization with AEP."> <meta name="keywords" content="Product, Adobe Experience Platform, Marketing, Product Page, Experience Platform, IT, Data Foundation"> <meta property="og:title" content="Adobe Experience Platform | Data Platform Services"> <meta property="og:description" content="Adobe Experience Platform helps you deliver the right customer experience every time with AI-driven insights. 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Adobe Experience Platform is that foundation, and it’s powering the next generation of customer experiences.</p> <p><em><a href="/fragments/products/modal/videos/experience-platform/adobe-experience-platform/exp-platform-video#watch-video"><span class="icon icon-play"></span>Watch overview | Watch overview video about Adobe Experience Platform</a></em> <a href="/request-consultation/experience-cloud">Request a demo | Request a demo about Adobe Experience Platform</a></p> </div> <div data-valign="middle"> <picture> <source type="image/webp" srcset="./media_173686ebaba220a1530b50997c2448a3bce69c9fb.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_173686ebaba220a1530b50997c2448a3bce69c9fb.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_173686ebaba220a1530b50997c2448a3bce69c9fb.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="Man using products built on Adobe Experience Platform to deliver personalized experiences at scale." src="./media_173686ebaba220a1530b50997c2448a3bce69c9fb.png?width=750&format=png&optimize=medium" width="1928" height="1120"> </picture> </div> </div> </div> </div> <div> <div class="media xxl-spacing"> <div> <div data-valign="middle"> <picture> <source type="image/webp" srcset="./media_1f0edd6e91de239963c568cdd28747537a31928d8.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_1f0edd6e91de239963c568cdd28747537a31928d8.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_1f0edd6e91de239963c568cdd28747537a31928d8.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="Using products powered by Adobe Experience Platform to create personalized marketing experiences." src="./media_1f0edd6e91de239963c568cdd28747537a31928d8.png?width=750&format=png&optimize=medium" width="1400" height="1050"> </picture> </div> <div data-valign="middle"> <h2 id="experience-platform-underpins-some-of-the-newest-capabilities-across-adobe-products">Experience Platform underpins some of the newest capabilities across Adobe products.</h2> <ul> <li>A conversational AI Assistant natively connected to your data in Experience Platform to help you access insights and perform tasks faster. AI Assistant can also be used directly within Real-time CDP, Journey Optimizer, Journey Optimizer – B2B Edition, Customer Journey Analytics and Workfront.</li> <li>Save time with use-case playbooks, a library of actionable use cases, visualizations, and ready-to-go implementation assets within Experience platform and across Adobe Real-time CDP and Journey Optimizer</li> <li>A unified metric framework across Experience Platform, Real-time CDP, Journey Optimizer and Customer Journey Analytics lets you experiment with content and audiences at scale and measure outcomes consistently.</li> </ul> </div> </div> </div> <div class="text full-width"> <div> <div data-valign="middle"> <h2 id="powerful-products-built-on-adobe-experience-platform">Powerful products built on Adobe Experience Platform.</h2> <p>Adobe has taken customer experience innovation one step further by rolling out a set of applications built natively on Experience Platform, providing you best-in-class tools for insights, engagement, audience creation and activation, omnichannel customer journey analysis, and journey optimization.</p> </div> </div> </div> </div> <div> <div class="media"> <div> <div data-valign="middle"> <picture> <source type="image/webp" srcset="./media_18544c060f98a2ea6f23b93802e30de6f81e69bd1.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_18544c060f98a2ea6f23b93802e30de6f81e69bd1.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_18544c060f98a2ea6f23b93802e30de6f81e69bd1.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="" src="./media_18544c060f98a2ea6f23b93802e30de6f81e69bd1.png?width=750&format=png&optimize=medium" width="756" height="426"> </picture> </div> <div data-valign="middle"> <h3 id="adobe-real-time-cdp">Adobe Real-Time CDP</h3> <ul> <li>Collect B2C and B2B data from across systems, unify into real-time profiles, and create audiences that are ready for any channel.</li> <li>Real-Time CDP Collaboration lets marketers and publishers identify and reach high-value audiences though data collaboration, without relying on third-party cookies.</li> <li>Federated Audience Composition lets you use profile data from warehouse partners to enrich your audiences and minimize data copy.</li> </ul> <p><em><a href="https://business.adobe.com/products/real-time-customer-data-platform/RTCDP.html">Learn more | Learn more about Adobe Real Time CDP</a></em></p> </div> </div> </div> <div class="media"> <div> <div data-valign="middle"> <picture> <source type="image/webp" srcset="./media_140add34fbb9f630257b6079c359f93bcd2794859.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_140add34fbb9f630257b6079c359f93bcd2794859.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_140add34fbb9f630257b6079c359f93bcd2794859.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="" src="./media_140add34fbb9f630257b6079c359f93bcd2794859.png?width=750&format=png&optimize=medium" width="756" height="426"> </picture> </div> <div data-valign="middle"> <h3 id="adobe-customer-journey-analytics">Adobe Customer Journey Analytics</h3> <ul> <li>Connect every customer touchpoint and visually explore comprehensive journeys in real time.</li> <li>Content analytics lets you measure asset performance across channels and down to the attribute level (color, background image, etc.)</li> <li>Stitch together complex identity structures across data sets and provide a more accurate picture of an individual.</li> </ul> <p><em><a href="https://business.adobe.com/products/customer-journey-analytics/adobe-customer-journey-analytics.html">Learn more | Learn more about Adobe Customer Journey Analytics</a></em></p> </div> </div> </div> <div class="media"> <div> <div data-valign="middle"> <picture> <source type="image/webp" srcset="./media_1a4237f268e57458874a498d8e6f48f6c17af2841.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_1a4237f268e57458874a498d8e6f48f6c17af2841.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_1a4237f268e57458874a498d8e6f48f6c17af2841.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="" src="./media_1a4237f268e57458874a498d8e6f48f6c17af2841.png?width=750&format=png&optimize=medium" width="756" height="426"> </picture> </div> <div data-valign="middle"> <h3 id="adobe-journey-optimizer">Adobe Journey Optimizer</h3> <ul> <li>Manage scheduled omnichannel campaigns and one-to-one moments for millions of customers.</li> <li>Engage customers across additional channels with new authoring capabilities.</li> <li>Use AI decisioning to identify the optimal pathway for a customer in their journey.</li> <li>Identify and make next-best offers available at any point in the journey, across channels.</li> </ul> <p><em><a href="https://business.adobe.com/products/journey-optimizer/adobe-journey-optimizer.html">Learn More | Learn more about Adobe Journey Optimizer</a></em></p> </div> </div> </div> <div class="media"> <div> <div data-valign="middle"> <picture> <source type="image/webp" srcset="./media_1a8de316243ce17af5d99cf0033118cd7014abb7a.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_1a8de316243ce17af5d99cf0033118cd7014abb7a.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_1a8de316243ce17af5d99cf0033118cd7014abb7a.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="" src="./media_1a8de316243ce17af5d99cf0033118cd7014abb7a.png?width=750&format=png&optimize=medium" width="756" height="426"> </picture> </div> <div data-valign="middle"> <h3 id="adobe-journey-optimizer---b2b-edition">Adobe Journey Optimizer - B2B Edition</h3> <ul> <li>Collaborate between marketing and sales teams to engage buying groups within target accounts.</li> <li>Orchestrate buying group journeys across multiple channels.</li> <li>Use generative AI to create personalized content for email and chat.</li> </ul> <p><em><a href="/products/journey-optimizer-b2b-edition">Learn more | Learn more about Adobe Journey Optimizer B2B Edition</a></em></p> </div> </div> </div> <div class="media"> <div> <div data-valign="middle"> <picture> <source type="image/webp" srcset="./media_1d0b10465de717d3f0700cf9c9a23084b3fbf9c37.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_1d0b10465de717d3f0700cf9c9a23084b3fbf9c37.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_1d0b10465de717d3f0700cf9c9a23084b3fbf9c37.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="" src="./media_1d0b10465de717d3f0700cf9c9a23084b3fbf9c37.png?width=750&format=png&optimize=medium" width="756" height="426"> </picture> </div> <div data-valign="middle"> <h3 id="adobe-mix-modeler">Adobe Mix Modeler</h3> <ul> <li>Bring together marketing mix modeling and multi-touch attribution into a holistic measurement approach to understand marketing impact.</li> <li>Ingest data on key external and internal factors that may impact your business, such as economic conditions or internal strategy shifts, to understand and forecast their impact.</li> </ul> <p><em><a href="/products/experience-platform/planning-and-measurement">Learn more | Learn more about Adobe Mix Modeler</a></em></p> </div> </div> </div> <div class="section-metadata"> <div> <div data-valign="middle">style</div> <div data-valign="middle">Three up</div> </div> </div> </div> <div> <div class="section-metadata"> <div> <div data-valign="middle">style</div> <div data-valign="middle">M spacing</div> </div> </div> </div> <div> <div class="aside medium"> <div> <div data-valign="middle">linear-gradient(163deg, rgba(250,250,250,1) 0%, rgba(235,235,235,1) 100%)</div> </div> <div> <div data-valign="middle"> <h2 id="boost-efficiency-with-ai-assistant">Boost efficiency with AI Assistant.</h2> <p>Streamline workflows and enhance productivity with this easy-to-use conversational AI Assistant.</p> <ul> <li>Quickly access product information, troubleshoot issues or learn new concepts.</li> <li>Perform tasks faster, whether it’s exploring data, creating content, or understanding operational insights.</li> </ul> <p><em><a href="/products/sensei/ai-assistant">Learn more | Learn more about Boost efficiency with AI Assistant</a></em></p> </div> <div data-valign="middle"> <picture> <source type="image/webp" srcset="./media_1d35fdf93100d9895f67b66048bab0ef8e6291d88.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_1d35fdf93100d9895f67b66048bab0ef8e6291d88.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_1d35fdf93100d9895f67b66048bab0ef8e6291d88.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="demonstrating the capabilities of Adobe Experience Platform's natively built AI Assistant." src="./media_1d35fdf93100d9895f67b66048bab0ef8e6291d88.png?width=750&format=png&optimize=medium" width="1000" height="750"> </picture> </div> </div> </div> <div class="text full-width"> <div> <div data-valign="middle"> <h2 id="heres-how-it-works">Here’s how it works.</h2> <p>Adobe Experience Platform provides shared composable services for powering batch and real-time data workflows in multiple applications and channels, all so you can deliver experiences that matter to your customers. Here are key workflows supported by the Experience Platform:</p> </div> </div> </div> </div> <div> <div class="block-group-start hide-block"> <div> <div data-valign="middle"></div> </div> </div> <div class="tabs"> <div> <div data-valign="middle"> <ol> <li>Data collection</li> <li>Data management</li> <li>Data unification</li> <li>Governance & privacy</li> <li>Insights & AI</li> <li>Extensibility</li> </ol> </div> </div> <div> <div data-valign="middle">active tab</div> <div data-valign="middle"></div> </div> </div> </div> <div> <div class="section-metadata"> <div> <div data-valign="middle">tab</div> <div data-valign="middle">Data collection</div> </div> <div> <div data-valign="middle">style</div> <div data-valign="middle">M spacing</div> </div> </div> <div class="media"> <div> <div data-valign="middle"> <picture> <source type="image/webp" srcset="./media_1d2bc0c8818db70dc0f32909fc58aae8a8437d490.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_1d2bc0c8818db70dc0f32909fc58aae8a8437d490.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_1d2bc0c8818db70dc0f32909fc58aae8a8437d490.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="Collecting data correctly opens personalization possibilities for your business." src="./media_1d2bc0c8818db70dc0f32909fc58aae8a8437d490.png?width=750&format=png&optimize=medium" width="1000" height="750"> </picture> </div> <div data-valign="middle"> <h3 id="collect-and-standardize-data-from-across-channels-in-real-time">Collect and standardize data from across channels in real time.</h3> <ul> <li>Create a first-party data foundation and reduce dependencies on third-party cookies by streamlining <a href="https://business.adobe.com/products/experience-platform/data-ingestion.html">data collection</a>.</li> <li>Capture and forward event-level data to customer-defined destinations and Adobe applications with Adobe Experience Platform Web and Mobile SDKs.</li> </ul> <p><strong><a href="https://business.adobe.com/products/experience-platform/features.html">Explore features</a></strong></p> </div> </div> </div> </div> <div> <div class="section-metadata"> <div> <div data-valign="middle">tab</div> <div data-valign="middle">Data management</div> </div> <div> <div data-valign="middle">style</div> <div data-valign="middle">M spacing</div> </div> </div> <div class="media"> <div> <div data-valign="middle"> <picture> <source type="image/webp" srcset="./media_1e0c306cc626d708c7690a0caa90d74c102b92056.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_1e0c306cc626d708c7690a0caa90d74c102b92056.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_1e0c306cc626d708c7690a0caa90d74c102b92056.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="Proper data ingestion streamlines analysis and customer engagement." src="./media_1e0c306cc626d708c7690a0caa90d74c102b92056.png?width=750&format=png&optimize=medium" width="1000" height="750"> </picture> </div> <div data-valign="middle"> <h3 id="bring-the-right-data-together-for-powerful-analysis-and-customer-engagement">Bring the right data together for powerful analysis and customer engagement.</h3> <ul> <li><a href="https://business.adobe.com/products/experience-platform/data-ingestion.html">Bring in data</a> from multiple sources for use across systems of insight and engagement.</li> <li>Make data more easily understood and semantically rich through standardized <a href="https://business.adobe.com/products/experience-platform/experience-data-model.html">XDMs</a> and data validation.</li> <li>Manage the customer data lifecycle using advanced data management capabilities.</li> </ul> <p><strong><a href="https://business.adobe.com/products/experience-platform/features.html">Explore features</a></strong></p> </div> </div> </div> </div> <div> <div class="section-metadata"> <div> <div data-valign="middle">tab</div> <div data-valign="middle">Data unification</div> </div> <div> <div data-valign="middle">style</div> <div data-valign="middle">M spacing</div> </div> </div> <div class="media"> <div> <div data-valign="middle"> <picture> <source type="image/webp" srcset="./media_1cddfcc64e96c919d0f9160cf3dfc8a910bd78733.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_1cddfcc64e96c919d0f9160cf3dfc8a910bd78733.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_1cddfcc64e96c919d0f9160cf3dfc8a910bd78733.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="Creating real-time customer profiles for activation to any channel." src="./media_1cddfcc64e96c919d0f9160cf3dfc8a910bd78733.png?width=750&format=png&optimize=medium" width="1000" height="750"> </picture> </div> <div data-valign="middle"> <h3 id="unify-customer-data-into-real-time-profiles-ready-for-activation-to-any-channel">Unify customer data into real-time profiles, ready for activation to any channel.</h3> <ul> <li>Create <a href="https://business.adobe.com/products/experience-platform/real-time-customer-profile.html">real-time customer profiles</a> using data from across channels — both Adobe and non-Adobe — for personalized experiences.</li> <li>Resolve profiles across devices and channels with our dynamic <a href="https://business.adobe.com/products/experience-platform/identity-service.html">identity graphs</a>.</li> <li>Create actionable segments for activation in any channel, including low latency use within <a href="https://business.adobe.com/products/experience-platform/experience-platform-edge-network.html">Experience Platform Edge Network</a>.</li> </ul> <p><strong><a href="https://business.adobe.com/products/experience-platform/features.html">Explore features</a></strong></p> </div> </div> </div> </div> <div> <div class="section-metadata"> <div> <div data-valign="middle">tab</div> <div data-valign="middle">Governance & privacy</div> </div> <div> <div data-valign="middle">style</div> <div data-valign="middle">M spacing</div> </div> </div> <div class="media"> <div> <div data-valign="middle"> <picture> <source type="image/webp" srcset="./media_1336bb830726c3eb18b954925262e47672aebb64d.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_1336bb830726c3eb18b954925262e47672aebb64d.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_1336bb830726c3eb18b954925262e47672aebb64d.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="Keeping data safe and private allows for responsible marketing." src="./media_1336bb830726c3eb18b954925262e47672aebb64d.png?width=750&format=png&optimize=medium" width="1000" height="750"> </picture> </div> <div data-valign="middle"> <h3 id="market-responsibly-and-honor-customer-preferences-with-patented-trust-capabilities">Market responsibly and honor customer preferences with patented trust capabilities.</h3> <ul> <li>Protect customer data through collection, storage, and usage with <a href="https://business.adobe.com/products/experience-platform/security.html">enhanced security capabilities</a>.</li> <li>Use personal data responsibly by automatically honoring customer <a href="https://experienceleague.adobe.com/docs/experience-platform/landing/governance-privacy-security/consent/adobe/overview.html#_blank">preferences and consent</a>.</li> <li>Ensure use of customer data is in line with organizational <a href="https://business.adobe.com/products/experience-platform/data-governance.html">governance and privacy policies</a>.</li> <li>Use turnkey solutions for adhering to data privacy regulations (such as <a href="https://business.adobe.com/products/experience-platform/privacy-service.html">GDPR and CCPA</a>) and industry-specific regulations (such as <a href="https://business.adobe.com/solutions/experience-cloud-for-healthcare.html">HIPAA</a>).</li> </ul> <p><strong><a href="https://business.adobe.com/products/experience-platform/features.html">Explore features</a></strong></p> </div> </div> </div> </div> <div> <div class="section-metadata"> <div> <div data-valign="middle">tab</div> <div data-valign="middle">Insights & AI</div> </div> <div> <div data-valign="middle">style</div> <div data-valign="middle">M spacing</div> </div> </div> <div class="media"> <div> <div data-valign="middle"> <picture> <source type="image/webp" srcset="./media_1d3ad45bb3eb1267d76206df53bc4183b9d78f7d7.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_1d3ad45bb3eb1267d76206df53bc4183b9d78f7d7.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_1d3ad45bb3eb1267d76206df53bc4183b9d78f7d7.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="Using AI to unlock deeper performance analysis." src="./media_1d3ad45bb3eb1267d76206df53bc4183b9d78f7d7.png?width=750&format=png&optimize=medium" width="1000" height="750"> </picture> </div> <div data-valign="middle"> <h3 id="get-the-insights-you-need-to-analyze-predict-and-optimize-customer-experiences">Get the insights you need to analyze, predict, and optimize customer experiences.</h3> <ul> <li><a href="https://business.adobe.com/products/experience-platform/query-service.html">Explore, clean, shape, manipulate, and enrich</a> data to find the attributes and datasets you need for better personalization, analysis, and reporting.</li> <li>Visualize data using built-in integrations with business intelligence tools.</li> <li>Leverage <a href="https://business.adobe.com/products/sensei/adobe-sensei.html">powerful AI services</a> to better understand your customers, predict customer behavior, and make informed AI-driven decisions.</li> <li>Get to insights and action faster with <a href="https://business.adobe.com/products/sensei/adobe-sensei-genai.html">generative AI capabilities</a> — from suggested prompts and intelligent captions to object creation and an AI assistant — powered by a fusion of your customer data and adobe specific relationship knowledge.</li> </ul> <p><strong><a href="https://business.adobe.com/products/experience-platform/features.html">Explore features</a></strong></p> </div> </div> </div> </div> <div> <div class="section-metadata"> <div> <div data-valign="middle">tab</div> <div data-valign="middle">Extensibility</div> </div> <div> <div data-valign="middle">style</div> <div data-valign="middle">M spacing</div> </div> </div> <div class="media"> <div> <div data-valign="middle"> <picture> <source type="image/webp" srcset="./media_1bef98d897331b0392672d9a11e140bcfcd69cfb3.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_1bef98d897331b0392672d9a11e140bcfcd69cfb3.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_1bef98d897331b0392672d9a11e140bcfcd69cfb3.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="Integrating Experience Platform into a customer experience tech stack." src="./media_1bef98d897331b0392672d9a11e140bcfcd69cfb3.png?width=750&format=png&optimize=medium" width="1000" height="750"> </picture> </div> <div data-valign="middle"> <h3 id="connect-your-channels-and-applications-to-a-low-latency-api-first-extensible-platform">Connect your channels and applications to a low latency, API-first, extensible platform.</h3> <ul> <li>Integrate Experience Platform into your customer experience tech stack through REST APIs and streaming integrations.</li> <li>Connect with an open platform to start fast and evolve into the future of customer experience.</li> <li>Extend Adobe Experience Platform into your own environments and data lakes.</li> <li>Enhance product performance by building new services and custom cloud applications.</li> </ul> <p><strong><a href="https://developer.adobe.com/experience-platform-apis/#_blank">Explore APIs</a></strong></p> </div> </div> </div> </div> <div> <div class="block-group-end hide-block"> <div> <div data-valign="middle"></div> </div> </div> </div> <div> <div class="media large"> <div> <div data-valign="middle"> <picture> <source type="image/webp" srcset="./media_17eb0985095ba4fbc83a33fcb580821502a5d10a4.jpeg?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_17eb0985095ba4fbc83a33fcb580821502a5d10a4.jpeg?width=750&format=webply&optimize=medium"> <source type="image/jpeg" srcset="./media_17eb0985095ba4fbc83a33fcb580821502a5d10a4.jpeg?width=2000&format=jpeg&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="Microsoft, ServiceNow, AWS, Salesforce, IBM, Paypal, Google, SAP, Oracle" src="./media_17eb0985095ba4fbc83a33fcb580821502a5d10a4.jpeg?width=750&format=jpeg&optimize=medium" width="1400" height="1050"> </picture> </div> <div data-valign="middle"> <h2 id="expand-the-value-of-your-existing-tech-with-integrations">Expand the value of your existing tech with integrations.</h2> <p>Because Experience Platform normalizes data from both internal and external sources in real time, you can easily integrate your existing technology with Experience Cloud products to create the most comprehensive customer tech stack available.</p> <p><a href="https://business.adobe.com/products/experience-platform/documentation-and-developer-resources.html">Learn more about data integration</a></p> </div> </div> </div> </div> <div> <div class="text full-width no-spacing"> <div> <div data-valign="middle"> <h2 id="the-benefits-of-experience-platform">The benefits of Experience Platform.</h2> </div> </div> </div> </div> <div> <div class="icon-block small vertical xs-spacing"> <div> <div data-valign="middle"> <p><a href="/assets/icons/products/experience-platform/adobe-experience-platform/decrease-time-to-value-100x80.svg">https://main--bacom--adobecom.hlx.page/assets/icons/products/experience-platform/adobe-experience-platform/decrease-time-to-value-100x80.svg</a></p> <h3 id="decrease-time-to-value">Decrease time to value.</h3> <p>Build your foundation once and apply it across all current and future applications.</p> </div> </div> </div> <div class="icon-block small vertical xs-spacing"> <div> <div data-valign="middle"> <p><a href="/assets/icons/products/experience-platform/adobe-experience-platform/single-customer-profile-100x80.svg">https://main--bacom--adobecom.hlx.page/assets/icons/products/experience-platform/adobe-experience-platform/single-customer-profile-100x80.svg</a></p> <h3 id="actionable-customer-profile">Actionable customer profile.</h3> <p>Real-time customer profiles are available and shareable across systems for better engagement and analysis of customer experience workflows.</p> </div> </div> </div> <div class="icon-block small vertical xs-spacing"> <div> <div data-valign="middle"> <p><a href="/assets/icons/products/experience-platform/adobe-experience-platform/limitless-evolution-100x80.svg">https://main--bacom--adobecom.hlx.page/assets/icons/products/experience-platform/adobe-experience-platform/limitless-evolution-100x80.svg</a></p> <h3 id="limitless-evolution">Limitless evolution.</h3> <p>Continue to seamlessly evolve customer experience management for whatever the future holds.</p> </div> </div> </div> <div class="section-metadata"> <div> <div data-valign="middle">style</div> <div data-valign="middle">three up, xl-spacing</div> </div> </div> </div> <div> <div class="section-metadata"> <div> <div data-valign="middle">style</div> <div data-valign="middle">divider, container</div> </div> </div> </div> <div> <div class="text xl-spacing-top center"> <div> <div data-valign="middle"> <h2 id="related-content">Related content</h2> </div> </div> </div> <p><a href="/fragments/products/cards/experience-platform">https://main--bacom--adobecom.hlx.page/fragments/products/cards/experience-platform</a></p> </div> <div> <div class="text center xl-spacing-top"> <div> <div data-valign="middle"> <h2 id="questions-we-have-answers">Questions? We have answers.</h2> </div> </div> </div> <div class="accordion seo"> <div> <div data-valign="middle"> <h3 id="what-is-adobe-experience-platform">What is Adobe Experience platform?</h3> </div> </div> <div> <div data-valign="middle">Adobe Experience Platform is an industry-leading technology platform that weaves all your critical customer data together in real time — not just CRM or other first-party data — all of it, including behavioral, transactional, financial, operational, and third-party data. It brings in data, standardizes it, makes it "smarter," and acts on it across channels. It lets you understand what your customers want right now and build experiences to match.</div> </div> <div> <div data-valign="middle"> <h3 id="is-adobe-experience-platform-the-same-as-adobe-experience-cloud">Is Adobe Experience Platform the same as Adobe Experience Cloud?</h3> </div> </div> <div> <div data-valign="middle">Adobe Experience Platform is the first enterprise-level customer experience management solution. It is the data foundation for Adobe Experience Cloud, a suite of integrated online marketing tools offering personalization at scale, streamlined content creation, data insights, content management, and customer journey products.</div> </div> <div> <div data-valign="middle"> <h3 id="whats-the-difference-between-adobe-experience-platform-and-adobe-experience-manager">What's the difference between Adobe Experience Platform and Adobe Experience Manager?</h3> </div> </div> <div> <div data-valign="middle"> <p>Adobe Experience Platform is the centralized and connected data foundation that powers customer experience management across <a href="https://business.adobe.com/products/real-time-customer-data-platform/RTCDP.html">Adobe Real-Time CDP</a>, <a href="https://business.adobe.com/products/customer-journey-analytics/adobe-customer-journey-analytics.html">Adobe Customer Journey Analytics</a>, and <a href="https://business.adobe.com/products/journey-optimizer/adobe-journey-optimizer.html">Adobe Journey Optimizer</a>.</p> <p><a href="https://business.adobe.com/products/experience-manager/adobe-experience-manager.html">Adobe Experience Manager</a> is a modern cloud application for experience management that accelerates delivery of omnichannel personalized experiences throughout the customer journey. It's capabilities a include content management system (CMS), digital asset management (DAM), digital enrollment and forms, cloud services, a learning management system, and a component content management system (CCMS).</p> </div> </div> <div> <div data-valign="middle"> <h3 id="what-is-a-customer-experience-cx-platform">What is a customer experience (CX) platform?</h3> </div> </div> <div> <div data-valign="middle">A customer experience (CX) platform refers to the technology that manages the end-to-end customer experience across multiple channels and touchpoints. It provides regular updates, engagement messaging, and marketing campaigns specifically designed to secure long-term consumer interest. When combined with reliable, high-quality products and services, excellent customer support, and engaging marketing materials, CX platforms help businesses gauge their successes and spot issues before they arise, all while letting them deliver engaging touchpoints along the customer journey.</div> </div> <div> <div data-valign="middle"> <h3 id="what-is-personalization">What is personalization?</h3> </div> </div> <div> <div data-valign="middle"><a href="https://business.adobe.com/blog/basics/personalization#_blank#_dnt">Personalization</a>, in business marketing terms, is tailoring your marketing and digital experiences to the individual needs of your customer. To do this, brands segment audiences and identify the highest-value customers. This is done by determining which <a href="https://business.adobe.com/blog/basics/define-customer-segmentation#_blank#_dnt">customer segments</a> are most likely to engage in a specific way or who are most positively affected when they see a specific version of your content. By personalizing your customer experience, you ensure you're interacting with your customers in a way they will notice, understand, and engage with.</div> </div> </div> <div class="section-metadata"> <div> <div data-valign="middle">style</div> <div data-valign="middle">xl-spacing</div> </div> </div> </div> <div> <div class="card-metadata"> <div> <div>title</div> <div>Make your data matter with Adobe Experience Platform.</div> </div> <div> <div>CardDescription</div> <div>Adobe Experience Platform helps you deliver the right experience every time by transforming all your data into robust customer profiles that update in real time and AI-driven insights you can activate in every channel.</div> </div> <div> <div>cardDate</div> <div>2022-12-12</div> </div> <div> <div>cardImage</div> <div> <picture> <source type="image/webp" srcset="./media_16161e89fd3c501c3b2d6868320426439afa569e9.jpeg?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_16161e89fd3c501c3b2d6868320426439afa569e9.jpeg?width=750&format=webply&optimize=medium"> <source type="image/jpeg" srcset="./media_16161e89fd3c501c3b2d6868320426439afa569e9.jpeg?width=2000&format=jpeg&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="" src="./media_16161e89fd3c501c3b2d6868320426439afa569e9.jpeg?width=750&format=jpeg&optimize=medium" width="1544" height="896"> </picture> </div> </div> <div> <div>primaryTag</div> <div>caas:content-type/product-page</div> </div> <div> <div>Tags</div> <div>caas:content-type/product-page</div> </div> </div> <div class="martech-metadata"> <div> <div data-valign="middle"> <h3 id="adobe-experience-platform-1"><strong>ADOBE EXPERIENCE PLATFORM</strong></h3> </div> <div data-valign="middle"> <h3 id="adobe-experience-platform-2"><strong>ADOBE EXPERIENCE PLATFORM</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="a-supercharged-engine-finely-tuned-to-make-customer-experiences-hum-1"><strong>A supercharged engine, finely tuned to make customer experiences hum.</strong></h3> </div> <div data-valign="middle"> <h3 id="a-supercharged-engine-finely-tuned-to-make-customer-experiences-hum-2"><strong>A supercharged engine, finely tuned to make customer experiences hum.</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="watch-overview"><strong>Watch overview</strong></h3> </div> <div data-valign="middle"> <h3 id="watch-overview-1"><strong>Watch overview</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="request-a-demo"><strong>Request a demo</strong></h3> </div> <div data-valign="middle"> <h3 id="request-a-demo-1"><strong>Request a demo</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="experience-platform-underpins-some-of-the-newest-capabilities-across-adobe-products-1"><strong>Experience Platform underpins some of the newest capabilities across Adobe products.</strong></h3> </div> <div data-valign="middle"> <h3 id="experience-platform-underpins-some-of-the-newest-capabilities-across-adobe-products-2"><strong>Experience Platform underpins some of the newest capabilities across Adobe products.</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="powerful-products-built-on-adobe-experience-platform-1"><strong>Powerful products built on Adobe Experience Platform.</strong></h3> </div> <div data-valign="middle"> <h3 id="powerful-products-built-on-adobe-experience-platform-2"><strong>Powerful products built on Adobe Experience Platform.</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="adobe-real-time-cdp-1"><strong>Adobe Real-Time CDP</strong></h3> </div> <div data-valign="middle"> <h3 id="adobe-real-time-cdp-2"><strong>Adobe Real-Time CDP</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="learn-more"><strong>Learn more</strong></h3> </div> <div data-valign="middle"> <h3 id="learn-more-1"><strong>Learn more</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="adobe-customer-journey-analytics-1"><strong>Adobe Customer Journey Analytics</strong></h3> </div> <div data-valign="middle"> <h3 id="adobe-customer-journey-analytics-2"><strong>Adobe Customer Journey Analytics</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="adobe-journey-optimizer-1"><strong>Adobe Journey Optimizer</strong></h3> </div> <div data-valign="middle"> <h3 id="adobe-journey-optimizer-2"><strong>Adobe Journey Optimizer</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="learn-more-2"><strong>Learn More</strong></h3> </div> <div data-valign="middle"> <h3 id="learn-more-3"><strong>Learn More</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="adobe-journey-optimizer---b2b-edition-1"><strong>Adobe Journey Optimizer - B2B Edition</strong></h3> </div> <div data-valign="middle"> <h3 id="adobe-journey-optimizer---b2b-edition-2"><strong>Adobe Journey Optimizer - B2B Edition</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="adobe-mix-modeler-1"><strong>Adobe Mix Modeler</strong></h3> </div> <div data-valign="middle"> <h3 id="adobe-mix-modeler-2"><strong>Adobe Mix Modeler</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="boost-efficiency-with-ai-assistant-1"><strong>Boost efficiency with AI Assistant.</strong></h3> </div> <div data-valign="middle"> <h3 id="boost-efficiency-with-ai-assistant-2"><strong>Boost efficiency with AI Assistant.</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="heres-how-it-works-1"><strong>Here’s how it works.</strong></h3> </div> <div data-valign="middle"> <h3 id="heres-how-it-works-2"><strong>Here’s how it works.</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="collect-and-standardize-data-from-across-channels-in-real-time-1"><strong>Collect and standardize data from across channels in real time.</strong></h3> </div> <div data-valign="middle"> <h3 id="collect-and-standardize-data-from-across-channels-in-real-time-2"><strong>Collect and standardize data from across channels in real time.</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="data-collection"><strong>data collection</strong></h3> </div> <div data-valign="middle"> <h3 id="data-collection-1"><strong>data collection</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="explore-features"><strong>Explore features</strong></h3> </div> <div data-valign="middle"> <h3 id="explore-features-1"><strong>Explore features</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="bring-the-right-data-together-for-powerful-analysis-and-customer-engagement-1"><strong>Bring the right data together for powerful analysis and customer engagement.</strong></h3> </div> <div data-valign="middle"> <h3 id="bring-the-right-data-together-for-powerful-analysis-and-customer-engagement-2"><strong>Bring the right data together for powerful analysis and customer engagement.</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="bring-in-data"><strong>Bring in data</strong></h3> </div> <div data-valign="middle"> <h3 id="bring-in-data-1"><strong>Bring in data</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="xdms"><strong>XDMs</strong></h3> </div> <div data-valign="middle"> <h3 id="xdms-1"><strong>XDMs</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="unify-customer-data-into-real-time-profiles-ready-for-activation-to-any-channel-1"><strong>Unify customer data into real-time profiles, ready for activation to any channel.</strong></h3> </div> <div data-valign="middle"> <h3 id="unify-customer-data-into-real-time-profiles-ready-for-activation-to-any-channel-2"><strong>Unify customer data into real-time profiles, ready for activation to any channel.</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="real-time-customer-profiles"><strong>real-time customer profiles</strong></h3> </div> <div data-valign="middle"> <h3 id="real-time-customer-profiles-1"><strong>real-time customer profiles</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="identity-graphs"><strong>identity graphs</strong></h3> </div> <div data-valign="middle"> <h3 id="identity-graphs-1"><strong>identity graphs</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="experience-platform-edge-network"><strong>Experience Platform Edge Network</strong></h3> </div> <div data-valign="middle"> <h3 id="experience-platform-edge-network-1"><strong>Experience Platform Edge Network</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="market-responsibly-and-honor-customer-preferences-with-patented-trust-capabilities-1"><strong>Market responsibly and honor customer preferences with patented trust capabilities.</strong></h3> </div> <div data-valign="middle"> <h3 id="market-responsibly-and-honor-customer-preferences-with-patented-trust-capabilities-2"><strong>Market responsibly and honor customer preferences with patented trust capabilities.</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="enhanced-security-capabilities"><strong>enhanced security capabilities</strong></h3> </div> <div data-valign="middle"> <h3 id="enhanced-security-capabilities-1"><strong>enhanced security capabilities</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="preferences-and-consent"><strong>preferences and consent</strong></h3> </div> <div data-valign="middle"> <h3 id="preferences-and-consent-1"><strong>preferences and consent</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="governance-and-privacy-policies"><strong>governance and privacy policies</strong></h3> </div> <div data-valign="middle"> <h3 id="governance-and-privacy-policies-1"><strong>governance and privacy policies</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="gdpr-and-ccpa"><strong>GDPR and CCPA</strong></h3> </div> <div data-valign="middle"> <h3 id="gdpr-and-ccpa-1"><strong>GDPR and CCPA</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="hipaa"><strong>HIPAA</strong></h3> </div> <div data-valign="middle"> <h3 id="hipaa-1"><strong>HIPAA</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="get-the-insights-you-need-to-analyze-predict-and-optimize-customer-experiences-1"><strong>Get the insights you need to analyze, predict, and optimize customer experiences.</strong></h3> </div> <div data-valign="middle"> <h3 id="get-the-insights-you-need-to-analyze-predict-and-optimize-customer-experiences-2"><strong>Get the insights you need to analyze, predict, and optimize customer experiences.</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="explore-clean-shape-manipulate-and-enrich"><strong>Explore, clean, shape, manipulate, and enrich</strong></h3> </div> <div data-valign="middle"> <h3 id="explore-clean-shape-manipulate-and-enrich-1"><strong>Explore, clean, shape, manipulate, and enrich</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="powerful-ai-services"><strong>powerful AI services</strong></h3> </div> <div data-valign="middle"> <h3 id="powerful-ai-services-1"><strong>powerful AI services</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="generative-ai-capabilities"><strong>generative AI capabilities</strong></h3> </div> <div data-valign="middle"> <h3 id="generative-ai-capabilities-1"><strong>generative AI capabilities</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="connect-your-channels-and-applications-to-a-low-latency-api-first-extensible-platform-1"><strong>Connect your channels and applications to a low latency, API-first, extensible platform.</strong></h3> </div> <div data-valign="middle"> <h3 id="connect-your-channels-and-applications-to-a-low-latency-api-first-extensible-platform-2"><strong>Connect your channels and applications to a low latency, API-first, extensible platform.</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="explore-apis"><strong>Explore APIs</strong></h3> </div> <div data-valign="middle"> <h3 id="explore-apis-1"><strong>Explore APIs</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="integrations"><strong>INTEGRATIONS</strong></h3> </div> <div data-valign="middle"> <h3 id="integrations-1"><strong>INTEGRATIONS</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="expand-the-value-of-your-existing-tech"><strong>Expand the value of your existing tech.</strong></h3> </div> <div data-valign="middle"> <h3 id="expand-the-value-of-your-existing-tech-1"><strong>Expand the value of your existing tech.</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="learn-more-about-data-integration"><strong>Learn more about data integration</strong></h3> </div> <div data-valign="middle"> <h3 id="learn-more-about-data-integration-1"><strong>Learn more about data integration</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="the-benefits-of-experience-platform-1"><strong>The benefits of Experience Platform.</strong></h3> </div> <div data-valign="middle"> <h3 id="the-benefits-of-experience-platform-2"><strong>The benefits of Experience Platform.</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="decrease-time-to-value-1"><strong>Decrease time to value.</strong></h3> </div> <div data-valign="middle"> <h3 id="decrease-time-to-value-2"><strong>Decrease time to value.</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="actionable-customer-profile-1"><strong>Actionable customer profile.</strong></h3> </div> <div data-valign="middle"> <h3 id="actionable-customer-profile-2"><strong>Actionable customer profile.</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="limitless-evolution-1"><strong>Limitless evolution.</strong></h3> </div> <div data-valign="middle"> <h3 id="limitless-evolution-2"><strong>Limitless evolution.</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="related-content-1"><strong>Related content</strong></h3> </div> <div data-valign="middle"> <h3 id="related-content-2"><strong>Related content</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="questions-we-have-answers-1"><strong>Questions? We have answers.</strong></h3> </div> <div data-valign="middle"> <h3 id="questions-we-have-answers-2"><strong>Questions? We have answers.</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="what-is-adobe-experience-platform-1"><strong>What is Adobe Experience platform?</strong></h3> </div> <div data-valign="middle"> <h3 id="what-is-adobe-experience-platform-2"><strong>What is Adobe Experience platform?</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="is-adobe-experience-platform-the-same-as-adobe-experience-cloud-1"><strong>Is Adobe Experience Platform the same as Adobe Experience Cloud?</strong></h3> </div> <div data-valign="middle"> <h3 id="is-adobe-experience-platform-the-same-as-adobe-experience-cloud-2"><strong>Is Adobe Experience Platform the same as Adobe Experience Cloud?</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="whats-the-difference-between-adobe-experience-platform-and-adobe-experience-manager-1"><strong>What's the difference between Adobe Experience Platform and Adobe Experience Manager?</strong></h3> </div> <div data-valign="middle"> <h3 id="whats-the-difference-between-adobe-experience-platform-and-adobe-experience-manager-2"><strong>What's the difference between Adobe Experience Platform and Adobe Experience Manager?</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="adobe-experience-manager"><strong>Adobe Experience Manager</strong></h3> </div> <div data-valign="middle"> <h3 id="adobe-experience-manager-1"><strong>Adobe Experience Manager</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="what-is-a-customer-experience-cx-platform-1"><strong>What is a customer experience (CX) platform?</strong></h3> </div> <div data-valign="middle"> <h3 id="what-is-a-customer-experience-cx-platform-2"><strong>What is a customer experience (CX) platform?</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="what-is-personalization-1"><strong>What is personalization?</strong></h3> </div> <div data-valign="middle"> <h3 id="what-is-personalization-2"><strong>What is personalization?</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="personalization"><strong>Personalization</strong></h3> </div> <div data-valign="middle"> <h3 id="personalization-1"><strong>Personalization</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="customer-segments"><strong>customer segments</strong></h3> </div> <div data-valign="middle"> <h3 id="customer-segments-1"><strong>customer segments</strong></h3> </div> </div> </div> </div> </main> <footer></footer> </body></html>
