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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Click Link<!DOCTYPE html><html> <head> <title>Marketo Engage Marketing Automation | Adobe Experience Cloud</title> <link rel="canonical" href="https://business.adobe.com/products/marketo.html"> <meta name="description" content="Marketo Engage is a powerful AI-driven marketing automation platform that helps scale personalized campaigns, align sales and marketing, and optimize revenue growth."> <meta name="keywords" content="adobe marketo engage, marketing automation"> <meta property="og:title" content="Marketo Engage Marketing Automation | Adobe Experience Cloud"> <meta property="og:description" content="Marketo Engage is a powerful AI-driven marketing automation platform that helps scale personalized campaigns, align sales and marketing, and optimize revenue growth."> <meta property="og:image" content="https://business.adobe.com/products/media_161a10b7de67c47acdc367b6a63bd1ed14232298a.png?width=1200&format=pjpg&optimize=medium"> <meta property="og:image:secure_url" content="https://business.adobe.com/products/media_161a10b7de67c47acdc367b6a63bd1ed14232298a.png?width=1200&format=pjpg&optimize=medium"> <meta property="og:image:alt" content="https://main--bacom--adobecom.hlx.page/assets/videos/products/marketo/media_13ff447619a0c5cba27657afdb30adb46a7a70d0a.mp4#_autoplay | Adobe Marketo Engage overview video"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:title" content="Marketo Engage Marketing Automation | Adobe Experience Cloud"> <meta name="twitter:description" content="Marketo Engage is a powerful AI-driven marketing automation platform that helps scale personalized campaigns, align sales and marketing, and optimize revenue growth."> <meta name="twitter:image" content="https://business.adobe.com/products/media_161a10b7de67c47acdc367b6a63bd1ed14232298a.png?width=1200&format=pjpg&optimize=medium"> <meta name="target" content="postLCP"> <meta name="gnav-source" content="https://main--bacom--adobecom.hlx.page/gnav/localnav-adobe-marketo"> <meta name="footer-promo-tag" content="products/marketo"> <meta name="header" content="global-navigation"> <meta name="footer" content="global-footer"> <meta name="mobile-gnav-v2" content="off"> <meta name="pageperf" content="on"> <meta name="pageperf-rate" content="50"> <meta name="publishdate" content="2024-09-17"> <meta name="serp-content-type" content="Product"> <meta name="primaryproductname" content="Marketo Engage"> <script type="application/ld+json">{"@context":"https://schema.org","@type":"WebPage","url":"https://business.adobe.com/products/marketo.html","name":"Adobe Marketo Engage","@id":"https://business.adobe.com/products/marketo.html","relatedLink":["https://business.adobe.com/products/marketo/profiles-audiences.html","https://business.adobe.com/products/marketo/omnichannel-engagement.html","https://business.adobe.com/products/marketo/dynamic-content-personalization.html","https://business.adobe.com/products/marketo/campaign-operations.html","https://business.adobe.com/products/marketo/sales-intelligence-engagement.html","https://business.adobe.com/products/marketo/marketing-impact-analytics.html","https://business.adobe.com/products/marketo/dynamic-chat.html","https://business.adobe.com/products/marketo/marketo-measure.html"],"about":{"@type":"WebApplication","name":"Adobe Marketo Engage","alternateName":["Marketo","Marketo Engage"],"@id":"https://business.adobe.com/products/marketo.html#product","browserRequirements":["Google Chrome (Evergreen) - 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Attract the right buyers, nurture them across channels and journeys, keep sales and marketing in sync, and deliver insights that maximize marketing impact on revenue.</p> <p><strong><a href="/fragments/products/modal/videos/marketo/adobe-marketo/overview-marketo#watch-now"><span class="icon icon-play"></span>Watch overview | Watch video on Adobe Marketo Engage.</a></strong></p> </div> <div></div> </div> </div> </div> <div> <div class="text large full-width"> <div> <div data-valign="middle"> <h2 id="explore-the-features-and-capabilities-of-marketo-engage">Explore the features and capabilities of Marketo Engage.</h2> <p>Marketo Engage is a central hub where you can plan, execute, and measure omnichannel campaigns — from batch email campaigns to automated nurture to advanced multi-step campaigns. Built from the ground up to be secure, support compliance, and easily connect to other applications, it powers marketing and sales team success at every maturity level.</p> </div> </div> </div> </div> <div> <div class="block-group-start hide-block"> <div> <div data-valign="middle"></div> </div> </div> <div class="tabs large center"> <div> <div data-valign="middle"> <ol> <li>Profiles & audiences</li> <li>Omnichannel engagement</li> <li>Personalized content</li> <li>Campaign operations</li> <li>Sales intelligence & engagement</li> <li>Marketing analytics</li> </ol> </div> </div> <div> <div data-valign="middle">active tab</div> <div data-valign="middle">1</div> </div> <div> <div data-valign="middle">id</div> <div data-valign="middle">features</div> </div> </div> </div> <div> <div class="section-metadata"> <div> <div data-valign="middle">tab</div> <div data-valign="middle">features, 1</div> </div> <div> <div data-valign="middle">style</div> <div data-valign="middle">M spacing</div> </div> </div> <div class="media medium-compact"> <div> <div data-valign="middle"> <picture> <source type="image/webp" srcset="./media_189cdfbe4557a79d9ebca140a4af991ffbaa4ef4d.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_189cdfbe4557a79d9ebca140a4af991ffbaa4ef4d.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_189cdfbe4557a79d9ebca140a4af991ffbaa4ef4d.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="Product screen of profile building workflow" src="./media_189cdfbe4557a79d9ebca140a4af991ffbaa4ef4d.png?width=750&format=png&optimize=medium" width="1400" height="1050"> </picture> </div> <div data-valign="middle"> <h3 id="build-highly-targeted-audiences">Build highly targeted audiences.</h3> <p>Create precise segments for your campaigns with automated capture and continuous enrichment of lead- and account-level customer profiles.</p> <ul> <li>Maintain complete and up-to-date customer profiles.</li> <li>Update profiles based on engagement across channels and campaigns.</li> <li>Leverage native CRM integrations to keep sales and marketing data in sync.</li> <li>Partition your leads and data for different teams to maintain data privacy.</li> </ul> <p><em><a href="/products/marketo/profiles-audiences">Learn more | Learn more about Build highly targeted audiences.</a></em></p> </div> </div> </div> </div> <div> <div class="section-metadata"> <div> <div data-valign="middle">tab</div> <div data-valign="middle">features, 2</div> </div> <div> <div data-valign="middle">style</div> <div data-valign="middle">M spacing</div> </div> </div> <div class="media medium-compact"> <div> <div data-valign="middle"> <picture> <source type="image/webp" srcset="./media_128f2e35c44327ec39a0eb051a464bfeccf1eed96.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_128f2e35c44327ec39a0eb051a464bfeccf1eed96.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_128f2e35c44327ec39a0eb051a464bfeccf1eed96.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="Customer engagement across many channels" src="./media_128f2e35c44327ec39a0eb051a464bfeccf1eed96.png?width=750&format=png&optimize=medium" width="1400" height="1050"> </picture> </div> <div data-valign="middle"> <h3 id="boost-reach-and-engage-customers-where-they-are">Boost reach and engage customers where they are.</h3> <p>Coordinate campaigns across channels — online and offline.</p> <ul> <li>Create consistent and personalized campaigns for customers and prospects.</li> <li>Execute across email, web, mobile, chat, events, webinars, digital advertising, and more.</li> <li>Integrate new channels to your marketing mix with ease.</li> </ul> <p><em><a href="/products/marketo/omnichannel-engagement">Learn more | Learn more about Boost reach and engage customers where they are.</a></em></p> </div> </div> </div> </div> <div> <div class="section-metadata"> <div> <div data-valign="middle">tab</div> <div data-valign="middle">features, 3</div> </div> <div> <div data-valign="middle">style</div> <div data-valign="middle">M spacing</div> </div> </div> <div class="media medium-compact"> <div> <div data-valign="middle"> <picture> <source type="image/webp" srcset="./media_146696ecf6187ce700142a86b50ba4e00d8c8f32e.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_146696ecf6187ce700142a86b50ba4e00d8c8f32e.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_146696ecf6187ce700142a86b50ba4e00d8c8f32e.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="Two ads personalized by segment" src="./media_146696ecf6187ce700142a86b50ba4e00d8c8f32e.png?width=750&format=png&optimize=medium" width="1400" height="1050"> </picture> </div> <div data-valign="middle"> <h3 id="create-content-that-connects-in-the-moment">Create content that connects in the moment.</h3> <p>Powerful AI lets you easily create and personalize content so you can deliver it across channels dynamically.</p> <ul> <li>Tailor messaging and imagery for each customer while maintaining a consistent brand voice.</li> <li>Use AI to predict the content that will convert the best.</li> <li>Test content variations and apply learnings quickly across channels.</li> </ul> <p><em><a href="/products/marketo/dynamic-content-personalization">Learn more | Learn more about Create content that connects in the moment.</a></em></p> </div> </div> </div> </div> <div> <div class="section-metadata"> <div> <div data-valign="middle">tab</div> <div data-valign="middle">features, 4</div> </div> <div> <div data-valign="middle">style</div> <div data-valign="middle">M spacing</div> </div> </div> <div class="media medium-compact"> <div> <div data-valign="middle"> <picture> <source type="image/webp" srcset="./media_16561b031ea91a6ed0c43913e2678a93d14099fde.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_16561b031ea91a6ed0c43913e2678a93d14099fde.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_16561b031ea91a6ed0c43913e2678a93d14099fde.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="Campaign operational workflow" src="./media_16561b031ea91a6ed0c43913e2678a93d14099fde.png?width=750&format=png&optimize=medium" width="1400" height="1050"> </picture> </div> <div data-valign="middle"> <h3 id="improve-operational-efficiency-and-scale">Improve operational efficiency and scale.</h3> <p>Leverage marketer-defined rules, generative AI, and user-friendly tools to simplify and automate complex marketing tasks.</p> <ul> <li>Build multi-step campaigns through an intuitive canvas to streamline campaign deployment.</li> <li>Create campaigns that automatically adapt and respond to customer behavior and data changes.</li> <li>Clone successful campaigns and assets to drive faster time to market.</li> <li>Automatically update field values and lead scores.</li> </ul> <p><em><a href="/products/marketo/campaign-operations">Learn more | Learn more about Improve operational efficiency and scale.</a></em></p> </div> </div> </div> </div> <div> <div class="section-metadata"> <div> <div data-valign="middle">tab</div> <div data-valign="middle">features, 5</div> </div> <div> <div data-valign="middle">style</div> <div data-valign="middle">M spacing</div> </div> </div> <div class="media medium-compact"> <div> <div data-valign="middle"> <picture> <source type="image/webp" srcset="./media_1a89143fdb1385f63089f200254f488d5cbb82c12.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_1a89143fdb1385f63089f200254f488d5cbb82c12.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_1a89143fdb1385f63089f200254f488d5cbb82c12.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="Charts showing customer engagement and direct leads" src="./media_1a89143fdb1385f63089f200254f488d5cbb82c12.png?width=750&format=png&optimize=medium" width="1400" height="1050"> </picture> </div> <div data-valign="middle"> <h3 id="increase-sales-productivity-and-performance">Increase sales productivity and performance.</h3> <p>Align marketing and sales around the best leads and accounts and enable sales with buyer insights and engagement tools.</p> <ul> <li>Connect to CRMs bi-directionally with native integration that keeps systems and teams in sync.</li> <li>Identify the best fit and most engaged prospects for different offerings with sophisticated lead scoring.</li> <li>Deliver buyer engagement data directly to sales in the CRM so they can tailor every customer conversation.</li> <li>Equip sellers with templates, email, and chat tools to directly engage their accounts at scale.</li> </ul> <p><em><a href="/products/marketo/sales-intelligence-engagement">Learn more | Learn more about Increase sales productivity and performance.</a></em></p> </div> </div> </div> </div> <div> <div class="section-metadata"> <div> <div data-valign="middle">tab</div> <div data-valign="middle">features, 6</div> </div> <div> <div data-valign="middle">style</div> <div data-valign="middle">M spacing</div> </div> </div> <div class="media medium-compact"> <div> <div data-valign="middle"> <picture> <source type="image/webp" srcset="./media_116e434dce2e619bf60e47e12b9e982742f1a5d45.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_116e434dce2e619bf60e47e12b9e982742f1a5d45.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_116e434dce2e619bf60e47e12b9e982742f1a5d45.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="Charts showing marketing channel visits and ROI" src="./media_116e434dce2e619bf60e47e12b9e982742f1a5d45.png?width=750&format=png&optimize=medium" width="1400" height="1050"> </picture> </div> <div data-valign="middle"> <h3 id="optimize-marketing-roi-and-business-impact">Optimize marketing ROI and business impact.</h3> <p>Out-of-the-box dashboards, customizable reporting, and multi-touch attribution give you deep insights into what’s working within your campaigns.</p> <ul> <li>Understand every marketing touchpoint’s impact on revenue.</li> <li>Review campaign performance across channels and content.</li> <li>Distribute learnings and insights across teams to refine every element of the marketing strategy.</li> </ul> <p><em><a href="/products/marketo/marketing-impact-analytics">Learn more | Learn more about Optimize marketing ROI and business impact.</a></em></p> </div> </div> </div> </div> <div> <div class="block-group-end hide-block"> <div> <div data-valign="middle"></div> </div> </div> </div> <div> <div class="media medium-compact xl-spacing"> <div> <div data-valign="middle">linear-gradient(120deg, rgba(241,241,241,1) 0%, rgba(255,255,255,1) 100%</div> </div> <div> <div data-valign="middle"> <picture> <source type="image/webp" srcset="./media_12b461262d75c95ce0242a2842ecde072122ff615.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_12b461262d75c95ce0242a2842ecde072122ff615.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_12b461262d75c95ce0242a2842ecde072122ff615.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="" src="./media_12b461262d75c95ce0242a2842ecde072122ff615.png?width=750&format=png&optimize=medium" width="1000" height="751"> </picture> </div> <div data-valign="middle"> <h3 id="the-latest-and-upcoming-innovations-for-marketo-engage">The latest and upcoming innovations for Marketo Engage.</h3> <p>These cutting-edge capabilities offer updated efficiency and let you deliver modern customer experiences.</p> <ul> <li>An updated <a href="https://nation.marketo.com/t5/product-blogs/video-introducing-the-new-email-editor-for-marketo-engage/ba-p/354065#_blank">email designer</a> to create more engaging emails.</li> <li>Generative AI tools for authoring emails, landing pages, and <a href="https://business.adobe.com/blog/perspectives/enhance-engagement-and-personalization-with-adobe-dynamic-chat">chat responses.</a></li> <li>A live and on-demand <a href="https://business.adobe.com/blog/improve-engagement-with-interactive-webinars-new-features">webinar engagement dashboard</a> for real-time insights.</li> <li>A <a href="https://nation.marketo.com/t5/latest-product-innovations/elevate-your-crm-game-with-marketo-s-crm-sync-dashboard/ba-p/353783#_blank">CRM sync dashboard</a> with ongoing updates.</li> <li>An Adobe Experience Manager Assets Cloud Service integration to streamline asset management and content delivery.</li> <li>A <a href="https://business.adobe.com/blog/perspectives/enhance-engagement-and-personalization-with-adobe-dynamic-chat">chat-based meeting scheduler</a> for landing pages that lets customers book their own appointments.</li> </ul> <p><em><a href="https://business.adobe.com/blog/why-b2b-marketing-needs-to-shift-to-meet-buyer-expectations">Learn more | Learn more about The latest and upcoming innovations for Marketo Engage.</a></em></p> </div> </div> </div> </div> <div> <div class="text full-width large s-spacing-bottom"> <div> <div data-valign="middle"> <h2 id="adobe-marketo-engage-use-cases"><strong>Adobe Marketo Engage use cases</strong></h2> </div> </div> </div> </div> <div> <div class="card-horizontal"> <div> <div data-valign="middle"> <p> <picture> <source type="image/webp" srcset="./media_12b25feb5754a97f6051566ddb6cc1bc48ff7c4bd.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_12b25feb5754a97f6051566ddb6cc1bc48ff7c4bd.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_12b25feb5754a97f6051566ddb6cc1bc48ff7c4bd.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="" src="./media_12b25feb5754a97f6051566ddb6cc1bc48ff7c4bd.png?width=750&format=png&optimize=medium" width="226" height="260"> </picture> </p> <h3 id="customer-lifecycle-engagement"><a href="/products/marketo/customer-lifecycle-engagement">Customer lifecycle engagement</a></h3> <p>AI-driven workflows keep your customers engaged after their initial purchase, increasing usage, customer retention, and lifetime customer value.</p> </div> </div> </div> <div class="card-horizontal"> <div> <div data-valign="middle"> <p> <picture> <source type="image/webp" srcset="./media_1ddfd6b245f1f2ebb27e2fe820b5a0035c1e88ba4.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_1ddfd6b245f1f2ebb27e2fe820b5a0035c1e88ba4.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_1ddfd6b245f1f2ebb27e2fe820b5a0035c1e88ba4.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="" src="./media_1ddfd6b245f1f2ebb27e2fe820b5a0035c1e88ba4.png?width=750&format=png&optimize=medium" width="226" height="260"> </picture> </p> <h3 id="cross-channel-personalization"><a href="/products/marketo/cross-channel-personalization">Cross-channel personalization</a></h3> <p>Create relevant and consistent customer experiences across channels to remove buying friction, accelerate the customer journey, improve marketing efficiency, and increase deal velocity.</p> </div> </div> </div> <div class="card-horizontal"> <div> <div data-valign="middle"> <p> <picture> <source type="image/webp" srcset="./media_1bb8d3f8ab602e9c2f03646d41de3b2164bcc905f.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_1bb8d3f8ab602e9c2f03646d41de3b2164bcc905f.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_1bb8d3f8ab602e9c2f03646d41de3b2164bcc905f.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="" src="./media_1bb8d3f8ab602e9c2f03646d41de3b2164bcc905f.png?width=750&format=png&optimize=medium" width="226" height="260"> </picture> </p> <h3 id="align-sales-and-marketing"><a href="/products/marketo/align-sales-and-marketing">Align sales and marketing</a></h3> <p>Maximize revenue and deliver exceptional customer experiences by aligning marketing and sales teams with unified strategies, cohesive data, and consistent messaging.</p> </div> </div> </div> <div class="card-horizontal"> <div> <div data-valign="middle"> <p> <picture> <source type="image/webp" srcset="./media_1f260ce24f61c8c9515fa6a9c25f2f5acd7eb2e8b.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_1f260ce24f61c8c9515fa6a9c25f2f5acd7eb2e8b.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_1f260ce24f61c8c9515fa6a9c25f2f5acd7eb2e8b.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="" src="./media_1f260ce24f61c8c9515fa6a9c25f2f5acd7eb2e8b.png?width=750&format=png&optimize=medium" width="226" height="260"> </picture> </p> <h3 id="prove-marketing-impact"><a href="/products/marketo/prove-marketing-impact">Prove marketing impact</a></h3> <p>Make confident marketing investment decisions with shared insights and accurate marketing attribution.</p> </div> </div> </div> <div class="section-metadata"> <div> <div>style</div> <div>Two up, m spacing</div> </div> </div> </div> <div> <p><a href="/fragments/products/banners/marketo/gartner-2024-blade">https://main--bacom--adobecom.hlx.page/fragments/products/banners/marketo/gartner-2024-blade</a></p> </div> <div> <div class="aside small"> <div> <div data-valign="middle">linear-gradient(120deg, rgba(241,241,241,1) 0%, rgba(255,255,255,1) 100%</div> </div> <div> <div data-valign="middle"> <picture> <source type="image/webp" srcset="./media_17a32ef6836c36720457b234a4f6ee877128015c4.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_17a32ef6836c36720457b234a4f6ee877128015c4.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_17a32ef6836c36720457b234a4f6ee877128015c4.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="Products that Marketo integrates with" src="./media_17a32ef6836c36720457b234a4f6ee877128015c4.png?width=750&format=png&optimize=medium" width="1000" height="666"> </picture> </div> <div data-valign="middle"> <h2 id="tap-into-pre-built-integrations-and-a-scalable-architecture">Tap into pre-built integrations and a scalable architecture.</h2> <p>Marketo Engage is built from the ground up to be scalable and secure, support compliance, and easily connect to other applications and data sources.</p> <p><em><a href="/products/marketo/integrations">Go to integrations</a></em></p> </div> </div> </div> </div> <div> <div class="text large center xl-spacing-top s-spacing-bottom"> <div> <div data-valign="middle"> <h2 id="powerful-additions-to-marketo-engage">Powerful additions to Marketo Engage.</h2> <p>Boost Marketo Engage with additional generative AI-powered applications that improve your customer conversations and connect your marketing programs to revenue.</p> </div> </div> </div> <div class="section-metadata"> <div> <div data-valign="middle">style</div> <div data-valign="middle"><strong>grid width 8</strong></div> </div> </div> </div> <div> <div class="media"> <div> <div data-valign="middle"> <picture> <source type="image/webp" srcset="./media_15be6693484b2ab90ac15ba2a55d1735cfe5d278e.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_15be6693484b2ab90ac15ba2a55d1735cfe5d278e.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_15be6693484b2ab90ac15ba2a55d1735cfe5d278e.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="Customer setting up a meeting using Dynamic Chat" src="./media_15be6693484b2ab90ac15ba2a55d1735cfe5d278e.png?width=750&format=png&optimize=medium" width="962" height="482"> </picture> </div> <div data-valign="middle"> <h3 id="adobe-dynamic-chat">Adobe Dynamic Chat</h3> <p>Dynamic Chat is a generative AI-powered conversational marketing tool. Its natural language interface is trained on your brand, products, and accounts and helps customers get what they need, faster. It also helps B2B marketers engage customers faster and more intelligently, accelerating the sales cycle.</p> <p><em><a href="/products/marketo/dynamic-chat">Learn more | Learn more about Adobe Dynamic Chat.</a></em></p> </div> </div> </div> <div class="media"> <div> <div data-valign="middle"> <picture> <source type="image/webp" srcset="./media_1a100d2ec4c92fa9e6d78f4649e4152c55c053e30.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_1a100d2ec4c92fa9e6d78f4649e4152c55c053e30.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_1a100d2ec4c92fa9e6d78f4649e4152c55c053e30.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="Charts with total revenue and the breakdown by email and paid search" src="./media_1a100d2ec4c92fa9e6d78f4649e4152c55c053e30.png?width=750&format=png&optimize=medium" width="962" height="482"> </picture> </div> <div data-valign="middle"> <h3 id="adobe-marketo-measure">Adobe Marketo Measure</h3> <p>Marketo Measure is a powerful multi-touch attribution tool that lets you assess the impact of campaigns, content, and channels on your marketing pipeline and revenue. Use it to understand the results of your marketing efforts at a granular level and optimize every step.</p> <p><em><a href="/products/marketo/marketo-measure">Learn more | Learn more about Adobe Marketo Measure.</a></em></p> </div> </div> </div> <div class="section-metadata"> <div> <div data-valign="middle">style</div> <div data-valign="middle"><strong>two up, grid width 10</strong></div> </div> </div> </div> <div> <div class="text large center xl-spacing-top s-spacing-bottom"> <div> <div data-valign="middle">#F5F5F5</div> </div> <div> <div data-valign="middle"> <h2 id="driving-results-for-some-of-the-worlds-biggest-companies">Driving results for some of the world’s biggest companies.</h2> </div> </div> </div> </div> <div> <div class="text l-body center"> <div> <div data-valign="middle"> <p> <picture> <source type="image/webp" srcset="./media_1cc7cb90fcf9f304bb24394765c499dbb677ac1f9.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_1cc7cb90fcf9f304bb24394765c499dbb677ac1f9.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_1cc7cb90fcf9f304bb24394765c499dbb677ac1f9.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="https://main--bacom--adobecom.hlx.page/customer-success-stories/bny-mellon-case-study | BNY customer story" src="./media_1cc7cb90fcf9f304bb24394765c499dbb677ac1f9.png?width=750&format=png&optimize=medium" width="552" height="277"> </picture> </p> <p><strong>Reduced time per email campaign by 37%.</strong></p> </div> </div> </div> <div class="text l-body center"> <div> <div data-valign="middle"> <p> <picture> <source type="image/webp" srcset="./media_12b38981050529f7781f191ddce736402146fac8a.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_12b38981050529f7781f191ddce736402146fac8a.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_12b38981050529f7781f191ddce736402146fac8a.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="https://main--bacom--adobecom.hlx.page/customer-success-stories/alma-case-study#_dnt | Alma customer story" src="./media_12b38981050529f7781f191ddce736402146fac8a.png?width=750&format=png&optimize=medium" width="552" height="276"> </picture> </p> <p><strong>$4 million in additional revenue.</strong></p> </div> </div> </div> <div class="text l-body center"> <div> <div data-valign="middle"> <p> <picture> <source type="image/webp" srcset="./media_1294b15ef1ffe1a1aff8dd6bf0c26c8707d0936ff.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_1294b15ef1ffe1a1aff8dd6bf0c26c8707d0936ff.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_1294b15ef1ffe1a1aff8dd6bf0c26c8707d0936ff.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="https://main--bacom--adobecom.hlx.page/customer-success-stories/pricefx-case-study | PriceFx customer story" src="./media_1294b15ef1ffe1a1aff8dd6bf0c26c8707d0936ff.png?width=750&format=png&optimize=medium" width="552" height="276"> </picture> </p> <p><strong>Increased revenue 2.8x and pipeline 24x.</strong></p> </div> </div> </div> <div class="text l-body center"> <div> <div data-valign="middle"> <p> <picture> <source type="image/webp" srcset="./media_157a851f3e0e63529597cbdbc1db43ebd82fd45d4.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_157a851f3e0e63529597cbdbc1db43ebd82fd45d4.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_157a851f3e0e63529597cbdbc1db43ebd82fd45d4.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="https://main--bacom--adobecom.hlx.page/customer-success-stories/oppenheimer-case-study | Oppenheimer customer story" src="./media_157a851f3e0e63529597cbdbc1db43ebd82fd45d4.png?width=750&format=png&optimize=medium" width="552" height="277"> </picture> </p> <p><strong>Reduced campaign costs by 400% per prospect.</strong></p> </div> </div> </div> <div class="text l-body center"> <div> <div data-valign="middle"> <p> <picture> <source type="image/webp" srcset="./media_1bef4121d905e465dc1b54bd6e9e99cca80290299.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_1bef4121d905e465dc1b54bd6e9e99cca80290299.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_1bef4121d905e465dc1b54bd6e9e99cca80290299.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="https://main--bacom--adobecom.hlx.page/customer-success-stories/qualcomm-case-study | Qualcomm customer story" src="./media_1bef4121d905e465dc1b54bd6e9e99cca80290299.png?width=750&format=png&optimize=medium" width="552" height="276"> </picture> </p> <p><strong>Improved lead quality and scoring by 40%.</strong></p> </div> </div> </div> <div class="section-metadata"> <div> <div data-valign="middle">style</div> <div data-valign="middle"><strong>five up, xl spacing</strong></div> </div> <div> <div data-valign="middle">background</div> <div data-valign="middle">#F5F5F5</div> </div> </div> </div> <div> <div class="text center xl-spacing-bottom"> <div> <div data-valign="middle"><a href="https://business.adobe.com/customer-success-stories.html?ch_Products=Marketo%2520Engage">Read more stories</a></div> </div> </div> <div class="section-metadata"> <div> <div data-valign="middle">background</div> <div data-valign="middle"><strong>#F5F5F5</strong></div> </div> </div> </div> <div> <div class="text full-width large m-spacing-bottom"> <div> <div data-valign="middle"> <h2 id="learn-more-about-marketo-engage">Learn more about Marketo Engage.</h2> </div> </div> </div> </div> <div> <p><a href="https://milo.adobe.com/tools/caas#~~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">Content as a Service v3 - adobe-marketo - Tuesday, December 17, 2024 at 15:46</a></p> <div class="text center large-spacing-bottom"> <div> <div data-valign="middle"><em><a href="/resources/marketo-engage">See all Marketo Engage resources</a></em></div> </div> </div> </div> <div> <div class="text center no-spacing"> <div> <div data-valign="middle"> <h2 id="questions-we-have-answers">Questions? We have answers.</h2> </div> </div> </div> <div class="accordion seo"> <div> <div data-valign="middle"><strong>What is Marketo Engage?</strong></div> </div> <div> <div data-valign="middle">Adobe Marketo Engage is an industry leading marketing automation platform. It streamlines, automates, and measures marketing tasks and workflows to increase operational efficiency and grow revenue faster.</div> </div> <div> <div data-valign="middle"><strong>What is marketing automation, and why is it important?</strong></div> </div> <div> <div data-valign="middle"> <p><a href="https://business.adobe.com/blog/basics/marketing-automation-benefits-and-best-practices#_dnt">Marketing automation</a> involves using intelligent software to help manage aspects of the marketing process at scale. This software automates and measures the results of marketing tasks and workflows, powering many modern marketing practices, including:</p> <ul> <li>Profile management</li> <li>Segmentation</li> <li>Lead generation and nurturing</li> <li>Relationship marketing</li> <li>Lead scoring and routing</li> <li>Cross-selling and upselling</li> <li>Marketing ROI measurement</li> <li>Retention</li> </ul> <p>Marketing automation gives your company the power to operate more efficiently and increase revenue faster.</p> </div> </div> <div> <div data-valign="middle"><strong>What are common digital marketing strategies?</strong></div> </div> <div> <div data-valign="middle"> <p>The most common <a href="https://business.adobe.com/blog/basics/digital-marketing-strategy#_dnt">digital marketing strategies</a> include:</p> <ul> <li><strong>Inbound marketing:</strong> Generating content of interest and value to customers.</li> <li><strong>Content marketing</strong>: Distributing written or visual content relevant to your brand, such as sharing infographics on social media.</li> <li><strong>Account-based marketing (ABM)</strong>: Tailoring marketing to consumer groups or individuals with a prior interest in your products or services.</li> <li><strong>Search engine optimization (SEO):</strong> Creating or updating content that targets valuable keywords entered by target audiences into search engines, while meeting expectations for content quality, depth, and expertise.</li> <li><strong>Social media marketing:</strong> Using the reach of social applications such as Facebook, Instagram, and TikTok to promote your products, services, or talents within a particular industry niche.</li> </ul> </div> </div> <div> <div data-valign="middle"><strong>What is account based marketing (ABM)?</strong></div> </div> <div> <div data-valign="middle"> <p><a href="https://business.adobe.com/blog/basics/account-based-marketing#_dnt">Account-based marketing (ABM)</a> is a B2B marketing strategy that focuses on targeting best-fit accounts considered high-revenue opportunities rather than solely focusing on traditional, lead-based opportunities. With ABM, specific individuals within an account are targeted, and marketing efforts are coordinated with sales teams.</p> <p>Generally, an account-based strategy is deployed when focusing on larger deal sizes or high-value accounts that typically have a longer sales cycle. It’s a more strategic approach to winning business and is especially important in B2B marketing efforts.</p> </div> </div> <div> <div data-valign="middle"><strong>What is lead management?</strong></div> </div> <div> <div data-valign="middle"><a href="https://business.adobe.com/blog/basics/lead-management#_dnt">Lead management</a> is a process of identifying potential customers and nurturing them through the conversion funnel to drive new business. Lead management systems organize those leads within your company’s sales funnel to tailor your sales and engagement tactics better.</div> </div> </div> <div class="section-metadata"> <div> <div data-valign="middle">style</div> <div data-valign="middle">xl-spacing</div> </div> </div> </div> <div> <div class="card-metadata"> <div> <div>title</div> <div>Grow pipeline and conversions with B2B marketing automations.</div> </div> <div> <div>CardDescription</div> <div>Create, manage, and measure campaigns with the easy-to-use tools and in Adobe Marketo Engage — while keeping sales and marketing in sync.</div> </div> <div> <div>cardDate</div> <div>2024-09-17</div> </div> <div> <div>altCardImageText</div> <div>Adobe Marketo Engage overview.</div> </div> <div> <div>cardImage</div> <div> <picture> <source type="image/webp" srcset="./media_161a10b7de67c47acdc367b6a63bd1ed14232298a.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_161a10b7de67c47acdc367b6a63bd1ed14232298a.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_161a10b7de67c47acdc367b6a63bd1ed14232298a.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="" src="./media_161a10b7de67c47acdc367b6a63bd1ed14232298a.png?width=750&format=png&optimize=medium" width="756" height="426"> </picture> </div> </div> <div> <div>primaryTag</div> <div>caas:content-type/product-page</div> </div> <div> <div>Tags</div> <div>caas:content-type/product-page, caas:products/marketo-engage-bizible</div> </div> </div> <div class="martech-metadata"> <div> <div data-valign="middle"> <h3 id="adobe-marketo-engage-1"><strong>ADOBE MARKETO ENGAGE</strong></h3> </div> <div data-valign="middle"><strong>ADOBE MARKETO ENGAGE</strong></div> </div> <div> <div data-valign="middle"> <h3 id="powerful-marketing-automation-1"><strong>Powerful marketing automation.</strong></h3> </div> <div data-valign="middle"><strong>Powerful marketing automation.</strong></div> </div> <div> <div data-valign="middle"> <h3 id="watch-overview"><strong>Watch overview</strong></h3> </div> <div data-valign="middle"><strong>Watch overview</strong></div> </div> <div> <div data-valign="middle"> <h3 id="explore-the-features-of-marketo-engage"><strong>Explore the features of Marketo Engage.</strong></h3> </div> <div data-valign="middle"><strong>Explore the features of Marketo Engage.</strong></div> </div> <div> <div data-valign="middle"> <h3 id="build-highly-targeted-audiences-1"><strong>Build highly targeted audiences.</strong></h3> </div> <div data-valign="middle"><strong>Build highly targeted audiences.</strong></div> </div> <div> <div data-valign="middle"> <h3 id="learn-more"><strong>Learn more</strong></h3> </div> <div data-valign="middle"><strong>Learn more</strong></div> </div> <div> <div data-valign="middle"> <h3 id="boost-reach-and-engage-customers-where-they-are-1"><strong>Boost reach and engage customers where they are.</strong></h3> </div> <div data-valign="middle"><strong>Boost reach and engage customers where they are.</strong></div> </div> <div> <div data-valign="middle"> <h3 id="create-content-that-connects-in-the-moment-1"><strong>Create content that connects in the moment.</strong></h3> </div> <div data-valign="middle"><strong>Create content that connects in the moment.</strong></div> </div> <div> <div data-valign="middle"> <h3 id="improve-operational-efficiency-and-scale-1"><strong>Improve operational efficiency and scale.</strong></h3> </div> <div data-valign="middle"><strong>Improve operational efficiency and scale.</strong></div> </div> <div> <div data-valign="middle"> <h3 id="increase-sales-productivity-and-performance-1"><strong>Increase sales productivity and performance.</strong></h3> </div> <div data-valign="middle"><strong>Increase sales productivity and performance.</strong></div> </div> <div> <div data-valign="middle"> <h3 id="optimize-marketing-roi-and-business-impact-1"><strong>Optimize marketing ROI and business impact.</strong></h3> </div> <div data-valign="middle"><strong>Optimize marketing ROI and business impact.</strong></div> </div> <div> <div data-valign="middle"> <h3 id="the-latest-and-upcoming-innovations-for-marketo-engage-1"><strong>The latest and upcoming innovations for Marketo Engage.</strong></h3> </div> <div data-valign="middle"><strong>The latest and upcoming innovations for Marketo Engage.</strong></div> </div> <div> <div data-valign="middle"> <h3 id="email-designer"><strong>email designer</strong></h3> </div> <div data-valign="middle"><strong>email designer</strong></div> </div> <div> <div data-valign="middle"> <h3 id="chat-responses"><strong>chat responses.</strong></h3> </div> <div data-valign="middle"><strong>chat responses.</strong></div> </div> <div> <div data-valign="middle"> <h3 id="webinar-engagement-dashboard"><strong>webinar engagement dashboard</strong></h3> </div> <div data-valign="middle"><strong>webinar engagement dashboard</strong></div> </div> <div> <div data-valign="middle"> <h3 id="crm-sync-dashboard"><strong>CRM sync dashboard</strong></h3> </div> <div data-valign="middle"><strong>CRM sync dashboard</strong></div> </div> <div> <div data-valign="middle"> <h3 id="chat-based-meeting-scheduler"><strong>chat-based meeting scheduler</strong></h3> </div> <div data-valign="middle"><strong>chat-based meeting scheduler</strong></div> </div> <div> <div data-valign="middle"> <h3 id="adobe-named-a-leader-in-the-2024-gartner-magic-quadrant-for-b2b-marketing-automation-platforms"><strong>Adobe named a Leader in the 2024 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms.</strong></h3> </div> <div data-valign="middle"><strong>Adobe named a Leader in the 2024 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms.</strong></div> </div> <div> <div data-valign="middle"> <h3 id="read-the-report"><strong>Read the report</strong></h3> </div> <div data-valign="middle"><strong>Read the report</strong></div> </div> <div> <div data-valign="middle"> <h3 id="tap-into-pre-built-integrations-and-a-scalable-architecture-1"><strong>Tap into pre-built integrations and a scalable architecture.</strong></h3> </div> <div data-valign="middle"><strong>Tap into pre-built integrations and a scalable architecture.</strong></div> </div> <div> <div data-valign="middle"> <h3 id="go-to-integrations"><strong>Go to integrations</strong></h3> </div> <div data-valign="middle"><strong>Go to integrations</strong></div> </div> <div> <div data-valign="middle"> <h3 id="powerful-additions-to-marketo-engage-1"><strong>Powerful additions to Marketo Engage.</strong></h3> </div> <div data-valign="middle"><strong>Powerful additions to Marketo Engage.</strong></div> </div> <div> <div data-valign="middle"> <h3 id="adobe-dynamic-chat-1"><strong>Adobe Dynamic Chat</strong></h3> </div> <div data-valign="middle"><strong>Adobe Dynamic Chat</strong></div> </div> <div> <div data-valign="middle"> <h3 id="adobe-marketo-measure-1"><strong>Adobe Marketo Measure</strong></h3> </div> <div data-valign="middle"><strong>Adobe Marketo Measure</strong></div> </div> <div> <div data-valign="middle"> <h3 id="driving-results-for-some-of-the-worlds-biggest-companies-1"><strong>Driving results for some of the world’s biggest companies.</strong></h3> </div> <div data-valign="middle"><strong>Driving results for some of the world’s biggest companies.</strong></div> </div> <div> <div data-valign="middle"> <h3 id="reduced-time-per-email-campaign-by-37"><strong>Reduced time per email campaign by 37%.</strong></h3> </div> <div data-valign="middle"><strong>Reduced time per email campaign by 37%.</strong></div> </div> <div> <div data-valign="middle"> <h3 id="million-in-additional-revenue"><strong>$4 million in additional revenue.</strong></h3> </div> <div data-valign="middle"><strong>$4 million in additional revenue.</strong></div> </div> <div> <div data-valign="middle"> <h3 id="increased-revenue-28x-and-pipeline-24x"><strong>Increased revenue 2.8x and pipeline 24x.</strong></h3> </div> <div data-valign="middle"><strong>Increased revenue 2.8x and pipeline 24x.</strong></div> </div> <div> <div data-valign="middle"> <h3 id="reduced-campaign-costs-by-400-per-prospect"><strong>Reduced campaign costs by 400% per prospect.</strong></h3> </div> <div data-valign="middle"><strong>Reduced campaign costs by 400% per prospect.</strong></div> </div> <div> <div data-valign="middle"> <h3 id="improved-lead-quality-and-scoring-by-40"><strong>Improved lead quality and scoring by 40%.</strong></h3> </div> <div data-valign="middle"><strong>Improved lead quality and scoring by 40%.</strong></div> </div> <div> <div data-valign="middle"> <h3 id="read-more-stories"><strong>Read more stories</strong></h3> </div> <div data-valign="middle"><strong>Read more stories</strong></div> </div> <div> <div data-valign="middle"> <h3 id="learn-more-about-marketo-engage-1"><strong>Learn more about Marketo Engage.</strong></h3> </div> <div data-valign="middle"><strong>Learn more about Marketo Engage.</strong></div> </div> <div> <div data-valign="middle"> <h3 id="see-all-marketo-engage-resources"><strong>See all Marketo Engage resources</strong></h3> </div> <div data-valign="middle"><strong>See all Marketo Engage resources</strong></div> </div> <div> <div data-valign="middle"> <h3 id="questions-we-have-answers-1"><strong>Questions? We have answers.</strong></h3> </div> <div data-valign="middle"><strong>Questions? We have answers.</strong></div> </div> <div> <div data-valign="middle"> <h3 id="what-is-marketo-engage"><strong>What is Marketo Engage?</strong></h3> </div> <div data-valign="middle"><strong>What is Marketo Engage?</strong></div> </div> <div> <div data-valign="middle"> <h3 id="what-is-marketing-automation-and-why-is-it-important"><strong>What is marketing automation, and why is it important?</strong></h3> </div> <div data-valign="middle"><strong>What is marketing automation, and why is it important?</strong></div> </div> <div> <div data-valign="middle"> <h3 id="marketing-automation"><strong>Marketing automation</strong></h3> </div> <div data-valign="middle"><strong>Marketing automation</strong></div> </div> <div> <div data-valign="middle"> <h3 id="what-are-common-digital-marketing-strategies"><strong>What are common digital marketing strategies?</strong></h3> </div> <div data-valign="middle"><strong>What are common digital marketing strategies?</strong></div> </div> <div> <div data-valign="middle"> <h3 id="digital-marketing-strategies"><strong>digital marketing strategies</strong></h3> </div> <div data-valign="middle"><strong>digital marketing strategies</strong></div> </div> <div> <div data-valign="middle"> <h3 id="what-is-account-based-marketing-abm"><strong>What is account based marketing (ABM)?</strong></h3> </div> <div data-valign="middle"><strong>What is account based marketing (ABM)?</strong></div> </div> <div> <div data-valign="middle"> <h3 id="account-based-marketing-abm"><strong>Account-based marketing (ABM)</strong></h3> </div> <div data-valign="middle"><strong>Account-based marketing (ABM)</strong></div> </div> <div> <div data-valign="middle"> <h3 id="what-is-lead-management"><strong>What is lead management?</strong></h3> </div> <div data-valign="middle"><strong>What is lead management?</strong></div> </div> <div> <div data-valign="middle"> <h3 id="lead-management"><strong>Lead management</strong></h3> </div> <div data-valign="middle"><strong>Lead management</strong></div> </div> <div> <div data-valign="middle"> <h3 id="lets-talk-about-what-adobe-marketo-engage-can-do-for-your-business"><strong>Let's talk about what Adobe Marketo Engage can do for your business.</strong></h3> </div> <div data-valign="middle"><strong>Let's talk about what Adobe Marketo Engage can do for your business.</strong></div> </div> <div> <div data-valign="middle"> <h3 id="get-started"><strong>Get started</strong></h3> </div> <div data-valign="middle"><strong>Get started</strong></div> </div> </div> </div> </main> <footer></footer> </body></html>
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