Harvest Moon Cup
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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Click Link<!DOCTYPE html><html> <head> <title>Improve your B2B marketing impact</title> <link rel="canonical" href="https://business.adobe.com/solutions/b2b-marketing.html"> <meta name="description" content="Be more efficient, agile, and creative when engaging with complex, demanding B2B accounts"> <meta name="keywords" content="Retail, Personalization, Other, Feature Evaluator, Product Page, Food & Beverage, IT, Healthcare, Manufacturing & Distribution, Content Management, Travel & Hospitality, Education, Manufacturing, Non-profit, Government, Marketing, Life Sciences, Healthcare, High Tech, Experience Platform, Telecommunications, Non-profit, Government, Decision Maker, Travel & Hospitality, Education, Media & Entertainment, Enterprise, Experience Cloud, Customer Journey Analytics, Vision Leader, High Tech, Telecom, Target, Real-Time Customer Data Platform, Marketing Automation, Digital, Marketo Engage, Solution, Retail, Media & Entertainment, Experience Manager Assets"> <meta property="og:title" content="Improve your B2B marketing impact"> <meta property="og:description" content="Be more efficient, agile, and creative when engaging with complex, demanding B2B accounts"> <meta property="og:image" content="https://business.adobe.com/solutions/media_1248af6411f2734e24a322bc3a56438f304e329b6.png?width=1200&format=pjpg&optimize=medium"> <meta property="og:image:secure_url" content="https://business.adobe.com/solutions/media_1248af6411f2734e24a322bc3a56438f304e329b6.png?width=1200&format=pjpg&optimize=medium"> <meta property="og:image:alt" content="Custom wholesale coffee products catalog with performance stats and notifications."> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:title" content="Improve your B2B marketing impact"> <meta name="twitter:description" content="Be more efficient, agile, and creative when engaging with complex, demanding B2B accounts"> <meta name="twitter:image" content="https://business.adobe.com/solutions/media_1248af6411f2734e24a322bc3a56438f304e329b6.png?width=1200&format=pjpg&optimize=medium"> <meta name="header" content="global-navigation"> <meta name="footer" content="global-footer"> <meta name="mobile-gnav-v2" content="off"> <meta name="footer-promo-tag" content="solutions/request-demo"> <meta name="serp-content-type" content="product"> <meta name="publishdate" content="2024-03-26"> <meta property="caas:content-type" content="solution"> <meta name="primaryproductname" content="B2B Marketing"> <meta name="viewport" content="width=device-width, initial-scale=1"> <link rel="preload" href="/styles/styles.css" as="style"> <script> const libs = (() => { const { hostname, search } = window.location; if (!['.hlx.', '.aem.', '.stage.', 'local'].some((i) => hostname.includes(i))) return '/libs'; const branch = new URLSearchParams(search).get('milolibs') || 'main'; if (branch === 'local') return 'http://localhost:6456/libs'; return branch.includes('--') ? `https://${branch}.aem.live/libs` : `https://${branch}--milo--adobecom.aem.live/libs`; })(); const miloStyles = document.createElement('link'); const miloUtils = document.createElement('link'); const miloDecorate = document.createElement('link'); miloStyles.setAttribute('as', 'style'); miloStyles.setAttribute('href', `${libs}/styles/styles.css`); [miloUtils, miloDecorate].forEach((tag) => { tag.setAttribute('crossorigin', 'true'); tag.setAttribute('as', 'script'); }) miloUtils.setAttribute('href', `${libs}/utils/utils.js`); miloDecorate.setAttribute('href', `${libs}/utils/decorate.js`); [miloStyles, miloUtils, miloDecorate].forEach((tag) => tag.setAttribute('rel', 'preload')); document.head.append(miloStyles, miloUtils, miloDecorate);</script> <script src="/scripts/scripts.js" type="module"></script> <style>body { display: none; }</style> <link rel="icon" href="data:,"> </head> <body> <header></header> <main> <div> <div class="breadcrumbs"> <div> <div> <ul> <li><a href="https://business.adobe.com/">Home</a></li> <li><a href="https://business.adobe.com/solutions/overview.html">Solutions</a></li> <li>B2B Marketing</li> </ul> </div> </div> </div> <div class="marquee light"> <div> <div data-valign="middle">linear-gradient(90deg, rgba(255,235,227,1) 0%, rgba(251,241,233,1) 43%, rgba(253,165,106,1) 91%, rgba(255,150,84,1) 100%)</div> </div> <div> <div data-valign="middle"> <h1 id="b2b-marketing">B2B MARKETING</h1> <h2 id="a-single-platform-to-improve-every-stage-of-your-b2b-funnel">A single platform to improve every stage of your B2B funnel.</h2> <p>Today’s B2B buyers are digital-first, and they expect vendors to understand them and deliver relevant content tailored to their industry, role, and preferences. Adobe brings together data, content, web, commerce, customer journeys, and analytics in the most comprehensive B2B marketing solutions available today.</p> <p><em><a href="/fragments/solutions/modal/b2b-marketing-solutions-overview-video#watch"><span class="icon icon-play"></span>Watch overview | Watch overview on B2B MARKETING</a></em></p> </div> <div data-valign="middle"> <picture> <source type="image/webp" srcset="./media_16377e6cb59c7304c7ef317a57cbcd51bb3ccb277.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_16377e6cb59c7304c7ef317a57cbcd51bb3ccb277.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_16377e6cb59c7304c7ef317a57cbcd51bb3ccb277.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="Custom wholesale coffee products catalog with performance stats and notifications." src="./media_16377e6cb59c7304c7ef317a57cbcd51bb3ccb277.png?width=750&format=png&optimize=medium" width="1200" height="1200"> </picture> </div> </div> </div> </div> <div> <div class="text center xxl-spacing-top"> <div> <div data-valign="middle"> <h2 id="explore-the-adobe-solutions-that-enable-world-class-b2b-marketing">Explore the Adobe solutions that enable world-class B2B marketing.</h2> </div> </div> </div> <div class="section-metadata"> <div> <div data-valign="middle">style</div> <div data-valign="middle">grid width 10</div> </div> </div> </div> <div> <div class="action-scroller navigation"> <div> <div data-valign="middle">Item width</div> <div data-valign="middle">150</div> </div> </div> <div class="action-item center align-top"> <div> <div data-valign="middle"> <p> <picture> <source type="image/webp" srcset="./media_1387cd5b54cd1c2b84704bf578dd8b108659b70ac.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_1387cd5b54cd1c2b84704bf578dd8b108659b70ac.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_1387cd5b54cd1c2b84704bf578dd8b108659b70ac.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="" src="./media_1387cd5b54cd1c2b84704bf578dd8b108659b70ac.png?width=750&format=png&optimize=medium" width="166" height="160"> </picture> </p> <p><strong>Real-time contact and account profiles</strong></p> </div> </div> <div> <div data-valign="middle"><a href="#real-time-contact-and-account-profiles">https://main--bacom--adobecom.hlx.page/solutions/b2b-marketing#real-time-contact-and-account-profiles</a></div> </div> </div> <div class="action-item center align-top"> <div> <div data-valign="middle"> <p> <picture> <source type="image/webp" srcset="./media_1735f26e1004adc5ac6cc39790e7b8a96ed4f8c6f.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_1735f26e1004adc5ac6cc39790e7b8a96ed4f8c6f.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_1735f26e1004adc5ac6cc39790e7b8a96ed4f8c6f.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="" src="./media_1735f26e1004adc5ac6cc39790e7b8a96ed4f8c6f.png?width=750&format=png&optimize=medium" width="166" height="160"> </picture> </p> <p><strong>Content creation and delivery</strong></p> </div> </div> <div> <div data-valign="middle"><a href="#create-and-deliver-content">https://main--bacom--adobecom.hlx.page/solutions/b2b-marketing#create-and-deliver-content</a></div> </div> </div> <div class="action-item center align-top"> <div> <div data-valign="middle"> <p> <picture> <source type="image/webp" srcset="./media_1c36c9220057d4ee763ddb95f387fb839f2cde28e.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_1c36c9220057d4ee763ddb95f387fb839f2cde28e.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_1c36c9220057d4ee763ddb95f387fb839f2cde28e.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="" src="./media_1c36c9220057d4ee763ddb95f387fb839f2cde28e.png?width=750&format=png&optimize=medium" width="166" height="160"> </picture> </p> <p><strong>Websites and commerce</strong></p> </div> </div> <div> <div data-valign="middle"><a href="#web-and-commerce">https://main--bacom--adobecom.hlx.page/solutions/b2b-marketing#web-and-commerce</a></div> </div> </div> <div class="action-item center align-top"> <div> <div data-valign="middle"> <p> <picture> <source type="image/webp" srcset="./media_116727744caa1980ec9c7f4d36802d8f38839463e.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_116727744caa1980ec9c7f4d36802d8f38839463e.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_116727744caa1980ec9c7f4d36802d8f38839463e.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="" src="./media_116727744caa1980ec9c7f4d36802d8f38839463e.png?width=750&format=png&optimize=medium" width="166" height="160"> </picture> </p> <p><strong>Leads and journey orchestration</strong></p> </div> </div> <div> <div data-valign="middle"><a href="#lead-management-and-journey-orchestration">https://main--bacom--adobecom.hlx.page/solutions/b2b-marketing#lead-management-and-journey-orchestration</a></div> </div> </div> <div class="action-item center align-top"> <div> <div data-valign="middle"> <p> <picture> <source type="image/webp" srcset="./media_16c8624e1d6793e075d922c460f885e5b4e09ba68.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_16c8624e1d6793e075d922c460f885e5b4e09ba68.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_16c8624e1d6793e075d922c460f885e5b4e09ba68.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="" src="./media_16c8624e1d6793e075d922c460f885e5b4e09ba68.png?width=750&format=png&optimize=medium" width="166" height="160"> </picture> </p> <p><strong>Insights, attribution, and optimization</strong></p> </div> </div> <div> <div data-valign="middle"><a href="#insights-attribution-and-optimization">https://main--bacom--adobecom.hlx.page/solutions/b2b-marketing#insights-attribution-and-optimization</a></div> </div> </div> <div class="section-metadata"> <div> <div data-valign="middle">style</div> <div data-valign="middle">l-spacing</div> </div> </div> </div> <div> <div class="section-metadata"> <div> <div data-valign="middle">style</div> <div data-valign="middle">m spacing</div> </div> </div> </div> <div> <div class="media large"> <div> <div data-valign="middle"> <h3 id="real-time-contact-and-account-profiles">Real-time contact and account profiles.</h3> <p>Real-time unified contact and account profiles from Adobe help create a complete picture of each account so you can build the right segments and activate profile data within campaigns.</p> <ul> <li><strong>Unified customer profile.</strong> Connect and normalize online, offline, and pseudonymous customer data to create unified B2B contact and account profiles.</li> <li><strong>Customer acquisition.</strong> Access first, second and third-party data as well as privacy-safe partner data to identify and reach high-value audiences across premium publishers without relying on deprecated cookies.</li> <li><strong>Patented data governance.</strong> Create and enforce policies around customer data to market responsibly and ensure your customer’s privacy and preferences are respected.</li> <li><strong>Buying group completeness.</strong> Measure completeness of the buying group within Adobe Journey Optimizer – B2B Edition.</li> <li><strong>Detailed contact coverage information.</strong> Quickly identify gaps in your buying groups and determine which roles you need to acquire across your target accounts with Journey Optimizer - B2B Edition.</li> </ul> <p><em><a href="/products/real-time-customer-data-platform/rtcdp">Learn about Real-Time CDP</a></em></p> <p><em><a href="/products/journey-optimizer-b2b-edition">Learn about Journey Optimizer - B2B Edition</a></em></p> </div> <div data-valign="middle"> <picture> <source type="image/webp" srcset="./media_1c41132531d3c246575a4211f9ad0879d76103b3e.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_1c41132531d3c246575a4211f9ad0879d76103b3e.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_1c41132531d3c246575a4211f9ad0879d76103b3e.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="Customer email campaign showcasing textiles with engagement and profile insights" src="./media_1c41132531d3c246575a4211f9ad0879d76103b3e.png?width=750&format=png&optimize=medium" width="1400" height="1400"> </picture> </div> </div> </div> <div class="section-metadata"> <div> <div data-valign="middle">style</div> <div data-valign="middle">l spacing</div> </div> </div> </div> <div> <div class="media large"> <div> <div data-valign="middle"> <picture> <source type="image/webp" srcset="./media_18ac6c0d328b45dddc16ea35f8c5643c8c527b121.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_18ac6c0d328b45dddc16ea35f8c5643c8c527b121.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_18ac6c0d328b45dddc16ea35f8c5643c8c527b121.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="Adobe Workfront campaign workflow with asset creation and online creative review and approval" src="./media_18ac6c0d328b45dddc16ea35f8c5643c8c527b121.png?width=750&format=png&optimize=medium" width="1400" height="1400"> </picture> </div> <div data-valign="middle"> <h3 id="create-and-deliver-content">Create and deliver content.</h3> <p>Adobe offers an end-to-end solution to accelerate and streamline your content supply chain with generative AI and intelligent automation. With it, you can scale content creation, improve agility, accelerate speed to market, and increase content ROI.</p> <ul> <li><strong>Workflow and planning.</strong> Build connected and transparent workflows across your entire content lifecycle. Orchestrate teams, assign resources, and accelerate approval processes.</li> <li><strong>Content creation and production.</strong> Transform creative work with generative AI and collaboration tools embedded in your teams’ creative applications. Empower marketers to remix and tailor on-brand content for audiences or channels.</li> <li><strong>Asset management.</strong> Centralize, manage, and govern assets across your organization. Teams can find, share and distribute content and connect to downstream tools to put content into market faster.</li> <li><strong>Delivery and activation.</strong> Seamlessly deliver content across every step of the customer journey. Activate images, video, documents and rich media across channels – including web, email, webinars, apps, and more.</li> <li><strong>Reporting and insights.</strong> Enhance content ROI by understanding content usage and performance in-market. Intuitive dashboards help you gather insights at the attribute level (color, keyword, image background, etc.), asset type, and page level so you can get a complete picture of content performance.</li> </ul> <p><em><a href="/solutions/content-supply-chain">Learn more about content supply chain</a></em></p> </div> </div> </div> <div class="section-metadata"> <div> <div data-valign="middle">style</div> <div data-valign="middle">l spacing</div> </div> </div> </div> <div> <div class="media large"> <div> <div data-valign="middle"> <h3 id="web-and-commerce">Web and commerce.</h3> <p>Create highly engaging tailored digital experiences across web, mobile, and apps to drive engagement.</p> <ul> <li><strong>Site performance.</strong> Boost lighthouse scores, rank higher in SEO, and deliver more responsive pages to keep customers engaged.</li> <li><strong>Author and publish pages.</strong> Let marketers use a visual editor or familiar tools like Microsoft Word or Google Docs to create and update pages so they can personalize website and apps.</li> <li><strong>Testing and optimization.</strong> Get built-in tools that let marketers experiment quickly and improve engagement.</li> <li><strong>eCommerce built for B2B.</strong> Rapidly deploy storefronts localized for brand, catalog, country, and currency and oversee your marketplaces from one interface.</li> <li><strong>Self-service portals.</strong> Deliver customer catalogs and pricing, and self-service customer portals for seamless ordering and easy account management.</li> <li><strong>Multiple brands.</strong> Connect customers to the storefront or customer portal for one or multiple brands across the globe.</li> </ul> <p><em><a href="/products/experience-manager/sites/aem-sites">Learn about Experience Manager Sites</a></em></p> <p><em><a href="/products/magento/magento-commerce">Learn about Commerce</a></em></p> </div> <div data-valign="middle"> <picture> <source type="image/webp" srcset="./media_167eb3ba9a4014744872d65f71f0678d95f9af39e.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_167eb3ba9a4014744872d65f71f0678d95f9af39e.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_167eb3ba9a4014744872d65f71f0678d95f9af39e.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="Custom catalog being created with drag-and-drop tools and a Google Lighthouse score of 100%" src="./media_167eb3ba9a4014744872d65f71f0678d95f9af39e.png?width=750&format=png&optimize=medium" width="1400" height="1400"> </picture> </div> </div> </div> <div class="section-metadata"> <div> <div data-valign="middle">style</div> <div data-valign="middle">l spacing</div> </div> </div> </div> <div> <div class="media large"> <div> <div data-valign="middle"> <picture> <source type="image/webp" srcset="./media_1d5df298e84502e5bf3db0fa03105938cb4e67a83.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_1d5df298e84502e5bf3db0fa03105938cb4e67a83.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_1d5df298e84502e5bf3db0fa03105938cb4e67a83.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="Profiles of a buying group and a travel industry webinar invitation targeting a specific member" src="./media_1d5df298e84502e5bf3db0fa03105938cb4e67a83.png?width=750&format=png&optimize=medium" width="1400" height="1400"> </picture> </div> <div data-valign="middle"> <h3 id="lead-management-and-journey-orchestration">Lead management and journey orchestration.</h3> <p>Put your customer data and tailored content into action across connected campaigns. Whether it’s a targeted demand-generation program or a complex progression campaign, marketers and sales teams have the tools to help create and manage leads, drive account-based marketing plans and orchestrate customer journeys across personas.</p> <ul> <li><strong>Marketing automation.</strong> Launch campaigns quickly with out-of-the-box templates or replicate high-performing campaigns to quickly scale.</li> <li><strong>Lead management.</strong> Deliver win-ready leads to sales with customizable lead scoring models, cross-channel nurture campaigns, and engagement tracking that automatically notifies sales when customers are signaling interest with Adobe Marketo Engage.</li> <li><strong>Conversational marketing.</strong> Engage customers with real-time conversations across webpages, landing pages, and webinars with Adobe Dynamic Chat.</li> <li><strong>Account buying group management.</strong> Identify and create buying groups within your target accounts and build tailored journeys for each buying group role. Score overall buying group engagement from individual members to understand and act on intent.</li> <li><strong>Generative AI-powered email and chat.</strong> Generate tailored AI-driven email messaging and chat response dialogues for each buying group role and status, with a specified tone to fit your brand and the buyer persona.</li> </ul> <p><em><a href="/products/journey-optimizer-b2b-edition">Learn about Journey Optimizer - B2B Edition</a></em></p> <p><em><a href="/products/marketo/adobe-marketo">Learn about Marketo Engage</a></em></p> </div> </div> </div> <div class="section-metadata"> <div> <div data-valign="middle">style</div> <div data-valign="middle">l spacing</div> </div> </div> </div> <div> <div class="media large"> <div> <div data-valign="middle"> <h3 id="insights-attribution-and-optimization">Insights, attribution and optimization.</h3> <p>Marketers must understand their buyer’s behaviors and evolving preferences. At the same time, they need to know how their marketing is performing across channels to refine campaigns and content. Adobe helps you generate these insights, create tailored journeys for buying groups and account segments, and provide the feedback loop to continue optimizing.</p> <ul> <li><strong>Web analytics.</strong> Collect streaming web data and measure customer pathing, traffic sources, content and page engagement. Understand who is coming to your site and what drives engagement and conversion with Adobe Analytics.</li> <li><strong>Journey insights.</strong> Identify cross-channel interactions that lead to upsells and cross-sells by measuring audience behavior and content and channel performance performance with Customer Journey Analytics.</li> <li><strong>Performance reporting and sharing.</strong> Access and analyze performance data with pre-built, in-app dashboards and custom reporting using any business intelligence tool and augment data and/or share results with Adobe Experience Platform.</li> <li><strong>Attribution AI modeling.</strong> Achieve greater precision in attributing revenue to customer touchpoints by using purpose-built AI models for B2B attribution. Use the information to develop more accurate performance scores for those touchpoints with Marketo Measure.</li> </ul> <p><em><a href="/products/customer-journey-analytics/adobe-customer-journey-analytics">Learn about Customer Journey Analytics</a></em></p> <p><em><a href="/products/marketo/bizible">Learn about Marketo Measure</a></em></p> </div> <div data-valign="middle"> <picture> <source type="image/webp" srcset="./media_12551a0b2f44fde56d4609133ddc695f47fa6e0e6.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_12551a0b2f44fde56d4609133ddc695f47fa6e0e6.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_12551a0b2f44fde56d4609133ddc695f47fa6e0e6.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="A financial ad optimized and personalized with AI and a chart of channel performance metrics." src="./media_12551a0b2f44fde56d4609133ddc695f47fa6e0e6.png?width=750&format=png&optimize=medium" width="1400" height="1400"> </picture> </div> </div> </div> <div class="section-metadata"> <div> <div data-valign="middle">style</div> <div data-valign="middle">l spacing</div> </div> </div> </div> <div> <div class="text full-width s-spacing-bottom"> <div> <div data-valign="middle"> <h3 id="discover-how-customers-are-achieving-success-with-b2b-marketing-using-adobe">Discover how customers are achieving success with B2B marketing using Adobe.</h3> </div> </div> </div> </div> <div> <div class="action-item large center"> <div> <div data-valign="middle"> <picture> <source type="image/webp" srcset="./media_134fb15da7cdea34b77bf5c289082ade24b01d61c.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_134fb15da7cdea34b77bf5c289082ade24b01d61c.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_134fb15da7cdea34b77bf5c289082ade24b01d61c.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="Kyndryl customer story" src="./media_134fb15da7cdea34b77bf5c289082ade24b01d61c.png?width=750&format=png&optimize=medium" width="758" height="426"> </picture> </div> </div> <div> <div data-valign="middle"><a href="/customer-success-stories/kyndryl-case-study">https://main--bacom--adobecom.hlx.page/customer-success-stories/kyndryl-case-study</a></div> </div> </div> <div class="action-item large center"> <div> <div data-valign="middle"> <picture> <source type="image/webp" srcset="./media_121424047a56e13b4794c080ee9d5a0d1c346ca71.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_121424047a56e13b4794c080ee9d5a0d1c346ca71.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_121424047a56e13b4794c080ee9d5a0d1c346ca71.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="EY customer story" src="./media_121424047a56e13b4794c080ee9d5a0d1c346ca71.png?width=750&format=png&optimize=medium" width="758" height="426"> </picture> </div> </div> <div> <div data-valign="middle"><a href="/customer-success-stories/ey-case-study">https://main--bacom--adobecom.hlx.page/customer-success-stories/ey-case-study</a></div> </div> </div> <div class="action-item large center"> <div> <div data-valign="middle"> <picture> <source type="image/webp" srcset="./media_182cecd5b7c46d55339eb39bb7d72129775330f19.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_182cecd5b7c46d55339eb39bb7d72129775330f19.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_182cecd5b7c46d55339eb39bb7d72129775330f19.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="Canon customer story" src="./media_182cecd5b7c46d55339eb39bb7d72129775330f19.png?width=750&format=png&optimize=medium" width="758" height="426"> </picture> </div> </div> <div> <div data-valign="middle"><a href="/customer-success-stories/canon-usa-case-study#_dnt">https://main--bacom--adobecom.hlx.page/customer-success-stories/canon-usa-case-study.</a></div> </div> </div> <div class="section-metadata"> <div> <div data-valign="middle">style</div> <div data-valign="middle">three up, l-spacing</div> </div> <div> <div data-valign="middle">Background</div> <div data-valign="middle">#FFFFFF</div> </div> </div> </div> <div> <div class="quote contained"> <div> <div data-valign="middle"> <picture> <source type="image/webp" srcset="./media_17fd77bcb52608e978ba3810914ef5eafd4436fae.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_17fd77bcb52608e978ba3810914ef5eafd4436fae.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_17fd77bcb52608e978ba3810914ef5eafd4436fae.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="Cisco" src="./media_17fd77bcb52608e978ba3810914ef5eafd4436fae.png?width=750&format=png&optimize=medium" width="828" height="240"> </picture> </div> </div> <div> <div data-valign="middle"> <blockquote> <p>“We’ve wanted to do this for a long time. We’ve had the vision of uniting the company and creating intuitive, easy customer experiences, but we haven’t had the mechanism to change it…until now.”</p> </blockquote> <p><strong>Monica Koedel, Senior Director, Digital Customer Experience, Cisco</strong></p> </div> </div> </div> <p><a href="/customer-success-stories/cisco-case-study#_dnt">Read Cisco’s story</a></p> <div class="section-metadata"> <div> <div data-valign="middle">style</div> <div data-valign="middle"><strong>Center, no spacing, grid width 8</strong></div> </div> </div> </div> <div> <div class="section-metadata"> <div> <div>style</div> <div>m spacing</div> </div> </div> <div class="card-metadata"> <div> <div>title</div> <div>Improve your B2B marketing impact</div> </div> <div> <div>CardDescription</div> <div>Be more efficient, agile, and creative when engaging with complex, demanding B2B accounts</div> </div> <div> <div>cardDate</div> <div>2024-03-26</div> </div> <div> <div>cardImage</div> <div> <picture> <source type="image/webp" srcset="./media_1248af6411f2734e24a322bc3a56438f304e329b6.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_1248af6411f2734e24a322bc3a56438f304e329b6.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_1248af6411f2734e24a322bc3a56438f304e329b6.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="" src="./media_1248af6411f2734e24a322bc3a56438f304e329b6.png?width=750&format=png&optimize=medium" width="756" height="426"> </picture> </div> </div> <div> <div>primaryTag</div> <div>caas:content-type/solution</div> </div> <div> <div>Tags</div> <div>caas:content-type/solution</div> </div> </div> <div class="martech-metadata"> <div> <div data-valign="middle"> <h3 id="b2b-marketing-1"><strong>B2B MARKETING</strong></h3> </div> <div data-valign="middle"> <h3 id="b2b-marketing-2"><strong>B2B MARKETING</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="a-single-platform-to-improve-every-stage-of-your-b2b-funnel-1"><strong>A single platform to improve every stage of your B2B funnel.</strong></h3> </div> <div data-valign="middle"> <h3 id="a-single-platform-to-improve-every-stage-of-your-b2b-funnel-2"><strong>A single platform to improve every stage of your B2B funnel.</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="watch-overview"><strong>Watch overview</strong></h3> </div> <div data-valign="middle"> <h3 id="watch-overview-1"><strong>Watch overview</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="explore-the-adobe-solutions-that-enable-world-class-b2b-marketing-1"><strong>Explore the Adobe solutions that enable world-class B2B marketing.</strong></h3> </div> <div data-valign="middle"> <h3 id="explore-the-adobe-solutions-that-enable-world-class-b2b-marketing-2"><strong>Explore the Adobe solutions that enable world-class B2B marketing.</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="real-time-contact-and-account-profiles-1"><strong>Real-time contact and account profiles</strong></h3> </div> <div data-valign="middle"> <h3 id="real-time-contact-and-account-profiles-2"><strong>Real-time contact and account profiles</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="content-creation-and-delivery"><strong>Content creation and delivery</strong></h3> </div> <div data-valign="middle"> <h3 id="content-creation-and-delivery-1"><strong>Content creation and delivery</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="websites-and-commerce"><strong>Websites and commerce</strong></h3> </div> <div data-valign="middle"> <h3 id="websites-and-commerce-1"><strong>Websites and commerce</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="leads-and-journey-orchestration"><strong>Leads and journey orchestration</strong></h3> </div> <div data-valign="middle"> <h3 id="leads-and-journey-orchestration-1"><strong>Leads and journey orchestration</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="insights-attribution-and-optimization-1"><strong>Insights, attribution, and optimization</strong></h3> </div> <div data-valign="middle"> <h3 id="insights-attribution-and-optimization-2"><strong>Insights, attribution, and optimization</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="real-time-contact-and-account-profiles-3"><strong>Real-time contact and account profiles.</strong></h3> </div> <div data-valign="middle"> <h3 id="real-time-contact-and-account-profiles-4"><strong>Real-time contact and account profiles.</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="learn-about-real-time-cdp"><strong>Learn about Real-Time CDP</strong></h3> </div> <div data-valign="middle"> <h3 id="learn-about-real-time-cdp-1"><strong>Learn about Real-Time CDP</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="learn-about-journey-optimizer---b2b-edition"><strong>Learn about Journey Optimizer - B2B Edition</strong></h3> </div> <div data-valign="middle"> <h3 id="learn-about-journey-optimizer---b2b-edition-1"><strong>Learn about Journey Optimizer - B2B Edition</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="create-and-deliver-content-1"><strong>Create and deliver content.</strong></h3> </div> <div data-valign="middle"> <h3 id="create-and-deliver-content-2"><strong>Create and deliver content.</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="learn-more-about-content-supply-chain"><strong>Learn more about content supply chain</strong></h3> </div> <div data-valign="middle"> <h3 id="learn-more-about-content-supply-chain-1"><strong>Learn more about content supply chain</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="web-and-commerce-1"><strong>Web and commerce.</strong></h3> </div> <div data-valign="middle"> <h3 id="web-and-commerce-2"><strong>Web and commerce.</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="learn-about-experience-manager-sites"><strong>Learn about Experience Manager Sites</strong></h3> </div> <div data-valign="middle"> <h3 id="learn-about-experience-manager-sites-1"><strong>Learn about Experience Manager Sites</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="learn-about-commerce"><strong>Learn about Commerce</strong></h3> </div> <div data-valign="middle"> <h3 id="learn-about-commerce-1"><strong>Learn about Commerce</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="lead-management-and-journey-orchestration-1"><strong>Lead management and journey orchestration.</strong></h3> </div> <div data-valign="middle"> <h3 id="lead-management-and-journey-orchestration-2"><strong>Lead management and journey orchestration.</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="learn-about-marketo-engage"><strong>Learn about Marketo Engage</strong></h3> </div> <div data-valign="middle"> <h3 id="learn-about-marketo-engage-1"><strong>Learn about Marketo Engage</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="insights-attribution-and-optimization-3"><strong>Insights, attribution and optimization.</strong></h3> </div> <div data-valign="middle"> <h3 id="insights-attribution-and-optimization-4"><strong>Insights, attribution and optimization.</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="learn-about-customer-journey-analytics"><strong>Learn about Customer Journey Analytics</strong></h3> </div> <div data-valign="middle"> <h3 id="learn-about-customer-journey-analytics-1"><strong>Learn about Customer Journey Analytics</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="learn-about-marketo-measure"><strong>Learn about Marketo Measure</strong></h3> </div> <div data-valign="middle"> <h3 id="learn-about-marketo-measure-1"><strong>Learn about Marketo Measure</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="discover-how-customers-are-achieving-success-with-b2b-marketing-using-adobe-1"><strong>Discover how customers are achieving success with B2B marketing using Adobe.</strong></h3> </div> <div data-valign="middle"> <h3 id="discover-how-customers-are-achieving-success-with-b2b-marketing-using-adobe-2"><strong>Discover how customers are achieving success with B2B marketing using Adobe.</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="weve-wanted-to-do-this-for-a-long-time-weve-had-the-vision-of-uniting-the-company-and-creating-intuitive-easy-customer-experiences-but-we-havent-had-the-mechanism-to-change-ituntil-now"><strong>“We’ve wanted to do this for a long time. We’ve had the vision of uniting the company and creating intuitive, easy customer experiences, but we haven’t had the mechanism to change it…until now.”</strong></h3> </div> <div data-valign="middle"> <h3 id="weve-wanted-to-do-this-for-a-long-time-weve-had-the-vision-of-uniting-the-company-and-creating-intuitive-easy-customer-experiences-but-we-havent-had-the-mechanism-to-change-ituntil-now-1"><strong>“We’ve wanted to do this for a long time. We’ve had the vision of uniting the company and creating intuitive, easy customer experiences, but we haven’t had the mechanism to change it…until now.”</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="read-ciscos-story"><strong>Read Cisco’s story</strong></h3> </div> <div data-valign="middle"> <h3 id="read-ciscos-story-1"><strong>Read Cisco’s story</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="lets-talk-about-what-adobe-can-do-for-your-business"><strong>Let's talk about what Adobe can do for your business.</strong></h3> </div> <div data-valign="middle"> <h3 id="lets-talk-about-what-adobe-can-do-for-your-business-1"><strong>Let's talk about what Adobe can do for your business.</strong></h3> </div> </div> <div> <div data-valign="middle"> <h3 id="get-started"><strong>Get started</strong></h3> </div> <div data-valign="middle"> <h3 id="get-started-1"><strong>Get started</strong></h3> </div> </div> </div> </div> </main> <footer></footer> </body></html>
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