Golden Mist Cup
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Submit form for lead creation
Click Link<!DOCTYPE html><html> <head> <title>Adobe Journey Optimizer | Adobe Experience Platform</title> <link rel="canonical" href="https://business.adobe.com/products/journey-optimizer.html"> <meta name="description" content="Enhance customer engagement with personalized interactions across channels with unified profiles, real-time journeys, and AI insights on Adobe Journey Optimizer."> <meta name="keywords" content="journey optimizer, customer engagement"> <meta property="og:title" content="Adobe Journey Optimizer | Adobe Experience Platform"> <meta property="og:description" content="Enhance customer engagement with personalized interactions across channels with unified profiles, real-time journeys, and AI insights on Adobe Journey Optimizer."> <meta property="og:image" content="https://business.adobe.com/products/media_136121406aeb1f6259d7cd7ad940cb2d1412364d3.png?width=1200&format=pjpg&optimize=medium"> <meta property="og:image:secure_url" content="https://business.adobe.com/products/media_136121406aeb1f6259d7cd7ad940cb2d1412364d3.png?width=1200&format=pjpg&optimize=medium"> <meta property="og:image:alt" content="https://main--bacom--adobecom.hlx.page/assets/videos/products/journey-optimizer/media_16d0e740c6202d66e2533fcff7c07e8058b4b10b8.mp4#_autoplay1 | A customer receiving a personalized travel offer"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:title" content="Adobe Journey Optimizer | Adobe Experience Platform"> <meta name="twitter:description" content="Enhance customer engagement with personalized interactions across channels with unified profiles, real-time journeys, and AI insights on Adobe Journey Optimizer."> <meta name="twitter:image" content="https://business.adobe.com/products/media_136121406aeb1f6259d7cd7ad940cb2d1412364d3.png?width=1200&format=pjpg&optimize=medium"> <meta name="target" content="postLCP"> <meta name="gnav-source" content="https://main--bacom--adobecom.hlx.page/gnav/localnav-adobe-journey-optimizer"> <meta name="footer-promo-tag" content="products/adobe-journey-optimizer"> <meta name="primaryproductname" content="Journey Optimizer"> <meta name="serp-content-type" content="product"> <meta name="header" content="global-navigation"> <meta name="footer" content="global-footer"> <meta name="mobile-gnav-v2" content="off"> <meta name="pageperf" content="on"> <meta name="pageperf-rate" content="50"> <meta name="publishdate" content="2024-10-04"> <meta name="viewport" content="width=device-width, initial-scale=1"> <link rel="preload" href="/styles/styles.css" as="style"> <script> const libs = (() => { const { hostname, search } = window.location; if (!['.hlx.', '.aem.', '.stage.', 'local'].some((i) => hostname.includes(i))) return '/libs'; const branch = new URLSearchParams(search).get('milolibs') || 'main'; if (branch === 'local') return 'http://localhost:6456/libs'; return branch.includes('--') ? `https://${branch}.aem.live/libs` : `https://${branch}--milo--adobecom.aem.live/libs`; })(); const miloStyles = document.createElement('link'); const miloUtils = document.createElement('link'); const miloDecorate = document.createElement('link'); miloStyles.setAttribute('as', 'style'); miloStyles.setAttribute('href', `${libs}/styles/styles.css`); [miloUtils, miloDecorate].forEach((tag) => { tag.setAttribute('crossorigin', 'true'); tag.setAttribute('as', 'script'); }) miloUtils.setAttribute('href', `${libs}/utils/utils.js`); miloDecorate.setAttribute('href', `${libs}/utils/decorate.js`); [miloStyles, miloUtils, miloDecorate].forEach((tag) => tag.setAttribute('rel', 'preload')); document.head.append(miloStyles, miloUtils, miloDecorate);</script> <script src="/scripts/scripts.js" type="module"></script> <style>body { display: none; }</style> <link rel="icon" href="data:,"> </head> <body> <header></header> <main> <div> <div class="breadcrumbs"> <div> <div> <ul> <li><a href="/">Home</a></li> <li><a href="/products/adobe-experience-cloud-products">Products</a></li> <li>Adobe Journey Optimizer</li> </ul> </div> </div> </div> <p><a href="/fragments/homepage/summit/summit-2025-product-page-promoid-5wyl7trb">https://main--bacom--adobecom.hlx.page/fragments/homepage/summit/summit-2025-product-page-promoid-5wyl7trb</a></p> <div class="marquee large dark"> <div> <div>#000</div> <div>#000</div> <div> <picture> <source type="image/webp" srcset="./media_113dae9adda2c089360ac4501ee81cba1ced2b856.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_113dae9adda2c089360ac4501ee81cba1ced2b856.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_113dae9adda2c089360ac4501ee81cba1ced2b856.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="https://main--bacom--adobecom.hlx.page/assets/videos/products/journey-optimizer/media_16d0e740c6202d66e2533fcff7c07e8058b4b10b8.mp4#_autoplay1 | A customer receiving a personalized travel offer" src="./media_113dae9adda2c089360ac4501ee81cba1ced2b856.png?width=750&format=png&optimize=medium" width="3840" height="1400"> </picture> </div> </div> <div> <div> <h1 id="adobe-journey-optimizer">ADOBE JOURNEY OPTIMIZER</h1> <h2 id="engage-every-customer-any-moment-any-channel">Engage every customer. Any moment. Any channel.</h2> <p>Adobe Journey Optimizer lets you orchestrate and deliver personalized customer engagement across all channels — including email, web, app, mobile, and in-person — in the moments that matter to the customer.</p> <p><em><a href="/fragments/products/modal/videos/journey-optimizer/adobe-journey-optimizer/ajo-overview#watch-video"><span class="icon icon-play"></span>Watch overview | Watch Adobe Journey Optimizer overview video</a></em></p> </div> <div></div> </div> </div> </div> <div> <div class="aside notification small center light"> <div> <div data-valign="middle">#F5F5F5</div> </div> <div> <div data-valign="middle"><strong>Looking to manage B2B journeys?</strong> <a href="/products/journey-optimizer-b2b-edition">Go to Adobe Journey Optimizer B2B Edition</a></div> </div> </div> </div> <div> <div class="text large full-width center no-spacing-bottom"> <div> <div data-valign="middle"> <h3 id="explore-the-features-and-capabilities-of-adobe-journey-optimizer">Explore the features and capabilities of Adobe Journey Optimizer.</h3> <p>Consumers are inundated with marketing — a lot of which gets tuned out. Journey Optimizer lets you cut through the clutter with embedded AI, dynamic content capabilities, and end-to-end journey orchestration so you can anticipate and meet your customers’ needs.</p> </div> </div> </div> </div> <div> <div class="block-group-start hide-block"> <div> <div data-valign="middle"></div> </div> </div> <div class="tabs xl-spacing center"> <div> <div data-valign="middle"> <ol> <li>Unified profiles & audiences</li> <li>Journey orchestration</li> <li>Messages & content</li> <li>Intelligent optimization</li> </ol> </div> </div> <div> <div data-valign="middle">active tab</div> <div data-valign="middle">1</div> </div> <div> <div data-valign="middle">id</div> <div data-valign="middle">ajo</div> </div> </div> </div> <div> <div class="media medium-compact media-reverse-mobile xl-spacing"> <div> <div data-valign="middle"> <picture> <source type="image/webp" srcset="./media_178b09a30df0c5c2c8b15d98b34267c5bcea58eca.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_178b09a30df0c5c2c8b15d98b34267c5bcea58eca.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_178b09a30df0c5c2c8b15d98b34267c5bcea58eca.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="Search history and a real-estate ad targeting a potential customer" src="./media_178b09a30df0c5c2c8b15d98b34267c5bcea58eca.png?width=750&format=png&optimize=medium" width="1000" height="750"> </picture> </div> <div data-valign="middle"> <h4 id="profiles-and-audiences-built-from-every-touchpoint--ready-for-personalized-engagement">Profiles and audiences built from every touchpoint — ready for personalized engagement.</h4> <p>Understand every customer as an individual with ready-to-engage, unified profiles that connect data from all your sources. These can be instantly activated for real-time customer journeys and batch marketing campaigns while also controlling for audience overlap.</p> <ul> <li>Bring together customer attributes and events from across online, offline, and pseudonymous sources into unified, activation-ready customer profiles.</li> <li>Effortlessly create, manage, rank, and enrich audiences using a visual, no-code, canvas-based workflow.</li> <li>Respect and protect your customers with enterprise-level data privacy and governance tools.</li> </ul> <p><em><a href="/products/journey-optimizer/audience-profiling">Go to profiles and audiences</a></em></p> </div> </div> </div> <div class="section-metadata"> <div> <div data-valign="middle">tab</div> <div data-valign="middle">ajo, 1</div> </div> </div> </div> <div> <div class="media medium-compact media-reverse-mobile xl-spacing"> <div> <div data-valign="middle"> <picture> <source type="image/webp" srcset="./media_1edcdc29d2d3546a691a1f8f2e160b1d3b86daf03.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_1edcdc29d2d3546a691a1f8f2e160b1d3b86daf03.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_1edcdc29d2d3546a691a1f8f2e160b1d3b86daf03.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="An automated workflow splitting the customer journey based on defined conditions" src="./media_1edcdc29d2d3546a691a1f8f2e160b1d3b86daf03.png?width=750&format=png&optimize=medium" width="1000" height="750"> </picture> </div> <div data-valign="middle"> <h4 id="real-time-omnichannel-journeys-for-instant-impact">Real-time omnichannel journeys for instant impact.</h4> <p>Engage your customers on any channel in just the right moments based on real-time customer profiles and signals. Quickly and easily build multi-step journeys that trigger a sequence of interactions, offers, and messages.</p> <ul> <li>Use customer actions and business events as triggers to provide in-context engagement and next-best actions that advance customers along the journey.</li> <li>Visualize and monitor in real time how customers are moving through journeys.</li> <li>Deliver audience-based messages across any channel native to Journey Optimizer, including inbound channels like web and mobile in-app.</li> </ul> <p><em><a href="/products/journey-optimizer/journey-orchestration">Go to journey orchestration</a></em></p> </div> </div> </div> <div class="section-metadata"> <div> <div data-valign="middle">tab</div> <div data-valign="middle">ajo, 2</div> </div> </div> </div> <div> <div class="media medium-compact media-reverse-mobile xl-spacing"> <div> <div data-valign="middle"> <picture> <source type="image/webp" srcset="./media_160c0b42e0c04fa25828d48dda58dae80e4cd3e42.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_160c0b42e0c04fa25828d48dda58dae80e4cd3e42.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_160c0b42e0c04fa25828d48dda58dae80e4cd3e42.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="Simple email builder interface and healthcare offer" src="./media_160c0b42e0c04fa25828d48dda58dae80e4cd3e42.png?width=750&format=png&optimize=medium" width="1000" height="750"> </picture> </div> <div data-valign="middle"> <h4 id="personalized-content-that-connects-with-your-customers">Personalized content that connects with your customers.</h4> <p>Give your teams a variety of authoring options to create and optimize content for any channel. The natively embedded, centralized asset repository lets them easily access digital assets for faster content creation.</p> <ul> <li>Let teams design and produce messages and content how they want — from drag-and-drop visual editing to HTML coding.</li> <li>Manage, find, and distribute all the digital assets for cross-channel messaging and content creation from one centralized location.</li> <li>Personalize every messaging element with dynamic content — from subject lines to body copy — ensuring that communications resonate with audiences.</li> </ul> <p><em><a href="/products/journey-optimizer/dynamic-content">Go to messages and content</a></em></p> </div> </div> </div> <div class="section-metadata"> <div> <div data-valign="middle">tab</div> <div data-valign="middle">ajo, 3</div> </div> </div> </div> <div> <div class="media medium-compact media-reverse-mobile xl-spacing"> <div> <div data-valign="middle"> <picture> <source type="image/webp" srcset="./media_14a31cfc1f225099c0fcec5b02b5d08d9907fb61c.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_14a31cfc1f225099c0fcec5b02b5d08d9907fb61c.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_14a31cfc1f225099c0fcec5b02b5d08d9907fb61c.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="AI-powered ad performance analysis for shoe campaign" src="./media_14a31cfc1f225099c0fcec5b02b5d08d9907fb61c.png?width=750&format=png&optimize=medium" width="1000" height="750"> </picture> </div> <div data-valign="middle"> <h4 id="intelligent-tools-to-refine-the-entire-customer-journey">Intelligent tools to refine the entire customer journey.</h4> <p>Boost customer engagement with precision. Teams can leverage data and AI to determine the next-best offer, test out new offer ideas, and quickly apply learnings across the journey — in real-time and at scale.</p> <ul> <li>Experiment with and optimize the impact of your customer engagement — from fine-tuning specifics such as subject lines, body copy, and imagery to updating strategies like channel mix, journey length, and engagement frequency.</li> <li>Determine and initiate the next-best experience for each customer automatically using customer context and built-in intelligence.</li> </ul> <p><em><a href="/products/journey-optimizer/intelligent-optimization">Go to intelligent optimization</a></em></p> </div> </div> </div> <div class="section-metadata"> <div> <div data-valign="middle">tab</div> <div data-valign="middle">ajo, 4</div> </div> </div> </div> <div> <div class="block-group-end hide-block"> <div> <div data-valign="middle"></div> </div> </div> </div> <div> <div class="text full-width large s-spacing-bottom"> <div> <div data-valign="middle"> <h3 id="adobe-journey-optimizer-channels">Adobe Journey Optimizer channels</h3> </div> </div> </div> </div> <div> <div class="card-horizontal"> <div> <div data-valign="middle"> <p> <picture> <source type="image/webp" srcset="./media_1c0e8d341d73e3f0c336742439faa795d3142ae1b.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_1c0e8d341d73e3f0c336742439faa795d3142ae1b.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_1c0e8d341d73e3f0c336742439faa795d3142ae1b.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="" src="./media_1c0e8d341d73e3f0c336742439faa795d3142ae1b.png?width=750&format=png&optimize=medium" width="226" height="260"> </picture> </p> <h4 id="email-marketing"><a href="/products/journey-optimizer/email-marketing">Email marketing</a></h4> <p>A single tool to deliver batch campaigns and real-time triggered emails.</p> </div> </div> </div> <div class="card-horizontal"> <div> <div data-valign="middle"> <p> <picture> <source type="image/webp" srcset="./media_1837130cef3633640059c9270608ba89f18a5d2c2.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_1837130cef3633640059c9270608ba89f18a5d2c2.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_1837130cef3633640059c9270608ba89f18a5d2c2.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="" src="./media_1837130cef3633640059c9270608ba89f18a5d2c2.png?width=750&format=png&optimize=medium" width="226" height="260"> </picture> </p> <h4 id="mobile-engagement"><a href="/products/journey-optimizer/mobile-engagement">Mobile engagement</a></h4> <p>Send real-time in-app messages, push notifications, and SMS/MMS experiences.</p> </div> </div> </div> <div class="card-horizontal"> <div> <div data-valign="middle"> <p> <picture> <source type="image/webp" srcset="./media_1ddfd6b245f1f2ebb27e2fe820b5a0035c1e88ba4.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_1ddfd6b245f1f2ebb27e2fe820b5a0035c1e88ba4.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_1ddfd6b245f1f2ebb27e2fe820b5a0035c1e88ba4.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="" src="./media_1ddfd6b245f1f2ebb27e2fe820b5a0035c1e88ba4.png?width=750&format=png&optimize=medium" width="226" height="260"> </picture> </p> <h4 id="web-personalization"><a href="/products/journey-optimizer/web-personalization">Web personalization</a></h4> <p>Visually edit web content, create in-browser messages, and continuously optimize your site.</p> </div> </div> </div> <div class="section-metadata"> <div> <div>style</div> <div>three up</div> </div> </div> </div> <div> <div class="text center l-spacing"> <div> <div data-valign="middle"><em><a href="/products/journey-optimizer/channels">See all Journey Optimizer channels</a></em></div> </div> </div> </div> <div> <div class="section-metadata"> <div> <div data-valign="middle">style</div> <div data-valign="middle">s spacing</div> </div> </div> </div> <div> <div class="media medium-compact xl-spacing static-links"> <div> <div data-valign="middle">#F5F5F5</div> </div> <div> <div data-valign="middle"> <h2 id="announcing-ai-assistant-for-content-generation">Announcing AI Assistant for content generation.</h2> <p>Now, marketers can use generative AI to create and fine-tune engaging, on-brand content – all without leaving their existing workflows.</p> <ul> <li><strong>AI content generation.</strong> Generate copy, images, content blocks, and full HTML email for your campaigns based on prompts, campaign content, and marketing objectives.</li> <li><strong>Content variations.</strong> Effortlessly generate multiple variations of marketing and campaign assets within minutes. Run experiments to test and learn which variations resonate with your customers.</li> <li><strong>On-brand content.</strong> Inform the AI model with assets from your brand to generate content that aligns with your brand guidelines, tone, and communication strategies.</li> </ul> <p><strong>Explore AI Assistant for content generation in our unique sandbox environment by logging into Experience League — our vast library of how-to content. Or learn more on our blog!</strong></p> <p><em><a href="https://experienceleague.adobe.com/en/apps/journey-optimizer/ai-assistant-content-accelerator#_blank">Try now | Try AI Assistant Content Accelerator now</a></em> <a href="https://business.adobe.com/blog/the-latest/unleashing-the-power-of-ai-in-ajo-with-ai-assistant-content-accelerator">Learn more | Learn more about AI Assistant Content Accelerator</a></p> </div> <div data-valign="middle"> <picture> <source type="image/webp" srcset="./media_14f750b6053c7a80a76e33c1b5f98b15dba1a3d50.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_14f750b6053c7a80a76e33c1b5f98b15dba1a3d50.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_14f750b6053c7a80a76e33c1b5f98b15dba1a3d50.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="Two AI generated variants personalized for a conversation tone and inspiring tone." src="./media_14f750b6053c7a80a76e33c1b5f98b15dba1a3d50.png?width=750&format=png&optimize=medium" width="1000" height="750"> </picture> </div> </div> </div> <div class="section-metadata"> <div> <div data-valign="middle">style</div> <div data-valign="middle">s spacing</div> </div> </div> </div> <div> <div class="media s-heading no-spacing m-body"> <div> <div data-valign="middle"> <picture> <source type="image/webp" srcset="./media_1137b4a2bacb4bd7c9ba2522111fa62946a617c11.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_1137b4a2bacb4bd7c9ba2522111fa62946a617c11.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_1137b4a2bacb4bd7c9ba2522111fa62946a617c11.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="" src="./media_1137b4a2bacb4bd7c9ba2522111fa62946a617c11.png?width=750&format=png&optimize=medium" width="962" height="481"> </picture> </div> <div data-valign="middle"> <h2 id="adobe-named-a-leader-for-multichannel-marketing-hub-solutions"><strong>Adobe named a Leader for multichannel marketing hub solutions.</strong></h2> <p><em><a href="/resources/reports/gartner-mq-multichannel-marketing-hubs-2024">Read report | Read Gartner report</a></em></p> </div> </div> </div> <div class="media s-heading no-spacing m-body"> <div> <div data-valign="middle"> <picture> <source type="image/webp" srcset="./media_188813f0f3f267f8a232eed99d367f30aa4bb8d14.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_188813f0f3f267f8a232eed99d367f30aa4bb8d14.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_188813f0f3f267f8a232eed99d367f30aa4bb8d14.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="" src="./media_188813f0f3f267f8a232eed99d367f30aa4bb8d14.png?width=750&format=png&optimize=medium" width="962" height="481"> </picture> </div> <div data-valign="middle"> <h2 id="learn-why-forrester-named-adobe-a-leader"><strong>Learn why Forrester named Adobe a Leader.</strong></h2> <p><em><a href="/resources/reports/forrester-wave-cross-channel-marketing-hubs-2024">Read report | Read Forrester report</a></em></p> </div> </div> </div> <div class="section-metadata"> <div> <div data-valign="middle">style</div> <div data-valign="middle">Two up, xl spacing, grid width 10</div> </div> </div> </div> <div> <div class="text large center xl-spacing-top"> <div> <div data-valign="middle">#FFE2EC</div> </div> <div> <div data-valign="middle"> <h3 id="driving-results-for-some-of-the-worlds-biggest-companies">Driving results for some of the world’s biggest companies.</h3> </div> </div> </div> </div> <div> <div class="text center"> <div> <div data-valign="middle"> <p><a href="https://business.adobe.com/blog/the-latest/tsb-partnership-with-adobe-is-elevating-digital-banking-experiences-and-boosting-money-confidence-for-millions#_dnt">https://main--bacom--adobecom.hlx.page/assets/icons/products/journey-optimizer/adobe-journey-optimizer/logo-1-tsb.svg | TSB blog</a></p> <p>Increased mobile channel sales by <strong>300%.</strong></p> </div> </div> </div> <div class="text center"> <div> <div data-valign="middle"> <p><a href="/customer-success-stories/coca-cola-personalization-case-study">https://main--bacom--adobecom.hlx.page/assets/icons/products/journey-optimizer/adobe-journey-optimizer/logo-2-coca-cola.svg | Coca-Cola customer story</a></p> <p>Achieved a <strong>40% open rate</strong> for personalized rewards email campaign.</p> </div> </div> </div> <div class="text center"> <div> <div data-valign="middle"> <p><a href="/customer-success-stories/signify-case-study">https://main--bacom--adobecom.hlx.page/assets/icons/products/journey-optimizer/adobe-journey-optimizer/logo-3-signify.svg | Signify customer story</a></p> <p>Re-engaged abandoned customers in-app to boost conversions.</p> </div> </div> </div> <div class="section-metadata"> <div> <div data-valign="middle">style</div> <div data-valign="middle">three up, xl spacing</div> </div> <div> <div data-valign="middle">background</div> <div data-valign="middle">#FFE2EC</div> </div> </div> </div> <div> <div class="text center full-width large l-spacing-bottom"> <div> <div data-valign="middle"> <h3 id="learn-more-about-adobe-journey-optimizer">Learn more about Adobe Journey Optimizer.</h3> </div> </div> </div> <p><a href="https://milo.adobe.com/tools/caas#~~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">Content as a Service v3 - Learn more about AJO - Tuesday, December 17, 2024 at 16:07</a></p> </div> <div> <div class="text center xl-spacing-bottom"> <div> <div data-valign="middle"><em><a href="/resources/journey-optimizer">See all Journey Optimizer resources</a></em></div> </div> </div> </div> <div> <div class="text full-width large"> <div> <div data-valign="middle"> <h3 id="amplify-engagement-with-native-adobe-integrations">Amplify engagement with native Adobe integrations.</h3> </div> </div> </div> </div> <div> <div class="media s-heading"> <div> <div> <picture> <source type="image/webp" srcset="./media_15a01172ba7276c331ee2f07bae6ca9dd1301f865.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_15a01172ba7276c331ee2f07bae6ca9dd1301f865.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_15a01172ba7276c331ee2f07bae6ca9dd1301f865.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="" src="./media_15a01172ba7276c331ee2f07bae6ca9dd1301f865.png?width=750&format=png&optimize=medium" width="758" height="424"> </picture> </div> <div> <h4 id="journey-optimizer--adobe-real-time-cdp">Journey Optimizer + Adobe Real-Time CDP</h4> <p>Merge cross-channel data into real-time customer profiles ready for activation in Journey Optimizer.</p> <p><em><a href="/products/real-time-customer-data-platform/rtcdp">Learn more | Learn more about Journey Optimizer and Adobe Real-Time CDP</a></em></p> </div> </div> </div> <div class="media s-heading"> <div> <div> <picture> <source type="image/webp" srcset="./media_1512f90e7d319b8f85e7ab98a40835fe3f601a93e.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_1512f90e7d319b8f85e7ab98a40835fe3f601a93e.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_1512f90e7d319b8f85e7ab98a40835fe3f601a93e.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="" src="./media_1512f90e7d319b8f85e7ab98a40835fe3f601a93e.png?width=750&format=png&optimize=medium" width="758" height="425"> </picture> </div> <div> <h4 id="journey-optimizer--adobe-customer-journey-analytics">Journey Optimizer + Adobe Customer Journey Analytics</h4> <p>Get a deep understanding of how your campaigns and journeys are performing with granular omnichannel analysis.</p> <p><em><a href="/products/customer-journey-analytics/adobe-customer-journey-analytics">Learn more | Learn more about Journey Optimizer and Adobe Customer Journey Analytics</a></em></p> </div> </div> </div> <div class="media s-heading"> <div> <div> <picture> <source type="image/webp" srcset="./media_18d8a5ce96df466c85580bc083685604a6b85965e.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_18d8a5ce96df466c85580bc083685604a6b85965e.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_18d8a5ce96df466c85580bc083685604a6b85965e.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="" src="./media_18d8a5ce96df466c85580bc083685604a6b85965e.png?width=750&format=png&optimize=medium" width="758" height="424"> </picture> </div> <div> <h4 id="journey-optimizer--adobe-experience-manager-assets">Journey Optimizer + Adobe Experience Manager Assets</h4> <p>Streamline asset management and maintain campaign consistency with a centralized repository for every digital asset.</p> <p><em><a href="/products/experience-manager/assets/aem-assets">Learn more | Learn more about Journey Optimizer and Adobe Experience Manager Assets</a></em></p> </div> </div> </div> <div class="section-metadata"> <div> <div>style</div> <div>Three up, s spacing</div> </div> </div> </div> <div> <div class="text center no-spacing"> <div> <div data-valign="middle"> <h3 id="questions-we-have-answers">Questions? We have answers.</h3> </div> </div> </div> <div class="accordion seo"> <div> <div data-valign="middle"> <h4 id="what-is-adobe-journey-optimizer">What is Adobe Journey Optimizer?</h4> </div> </div> <div> <div data-valign="middle"> <p>Adobe Journey Optimizer is an agile, scalable application built on the Adobe Experience Platform for orchestrating and delivering personalized, connected customer journeys across any app, device, screen, or channel. It lets brands optimize and personalize experiences across the entire customer journey — whether it's a brand-initiated engagement like weekly promotional emails or personalized real-time interactions, such as providing customers with contextual information as they engage with products or services they've purchased from your business.</p> <p>Brands can use this single application to put consumers at the heart of the customer journey, whether orchestrating individual campaigns or intelligently managing the entire customer journey.</p> </div> </div> <div> <div data-valign="middle"> <h4 id="who-is-adobe-journey-optimizer-built-for">Who is Adobe Journey Optimizer built for?</h4> </div> </div> <div> <div data-valign="middle">Adobe Journey Optimizer provides a single application to boost collaboration across multiple marketing and customer engagement teams. From marketing operations to CX teams, channel specialists (e.g., email marketers, mobile and web developers), growth marketers, journey managers, integrated marketing, and campaign strategy. Many adjacent teams such as data analytics and data science teams also interact with Adobe Journey Optimizer, however, it is designed to be marketer friendly.</div> </div> <div> <div data-valign="middle"> <h4 id="what-does-adobe-journey-optimizer-do">What does Adobe Journey Optimizer do?</h4> </div> </div> <div> <div data-valign="middle">Adobe Journey Optimizer allows you to create, manage, and deliver real-time customer engagement across any channel. To do so, the application provides a strong data foundation with unified profiles and audiences, message design and content capabilities, an omnichannel journey orchestration canvas, and intelligent optimization tools such as built-in decisioning and experimentation. Adobe Journey Optimizer is infused with AI from on-brand content and variant generation to message send time, experimentation, and product knowledge to make marketers more efficient in executing customer engagement strategies.</div> </div> <div> <div data-valign="middle"> <h4 id="what-is-customer-journey-orchestration">What is customer journey orchestration?</h4> </div> </div> <div> <div data-valign="middle">Customer journey orchestration is the process of coordinating omnichannel customer experiences in real-time to drive brand engagement. Orchestration engines can be used alongside data resources to identify the next actions a user is likely to take, map them out, and ensure all interactions are personalized appropriately.</div> </div> <div> <div data-valign="middle"> <h4 id="how-do-i-implement-adobe-journey-optimizer">How do I implement Adobe Journey Optimizer?</h4> </div> </div> <div> <div data-valign="middle">Adobe offers <a href="/customers/consulting-services/main">Adobe Professional Services</a> to provide complete consultation, architecture, and implementation services, getting you up and running with valuable use cases quickly. Adobe Professional Services ensures you maximize the impact of your investment and helps to bring your customer and marketer experience visions to life.</div> </div> </div> <div class="section-metadata"> <div> <div data-valign="middle">style</div> <div data-valign="middle">xl-spacing</div> </div> </div> <div class="card-metadata"> <div> <div>title</div> <div>Orchestrate cross-channel journeys with real-time, personal engagement.</div> </div> <div> <div>CardDescription</div> <div>From online to in-person, orchestrate and deliver personalized, cross-channel customer experiences at the right moments with Adobe Journey Optimizer.</div> </div> <div> <div>cardDate</div> <div>2024-10-04</div> </div> <div> <div>cardImage</div> <div> <picture> <source type="image/webp" srcset="./media_136121406aeb1f6259d7cd7ad940cb2d1412364d3.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_136121406aeb1f6259d7cd7ad940cb2d1412364d3.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_136121406aeb1f6259d7cd7ad940cb2d1412364d3.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="" src="./media_136121406aeb1f6259d7cd7ad940cb2d1412364d3.png?width=750&format=png&optimize=medium" width="756" height="426"> </picture> </div> </div> <div> <div>primaryTag</div> <div>caas:content-type/product-page</div> </div> <div> <div>Tags</div> <div>caas:content-type/product-page,caas:products/adobe-journey-optimizer</div> </div> </div> <div class="martech-metadata"> <div> <div data-valign="middle"> <h3 id="hear-from-executives-from-the-coca-cola-company-jpmorganchase-servicenow-and-more"><strong>Hear from executives from the Coca-Cola Company, JPMorganChase, ServiceNow, and more.</strong></h3> </div> <div data-valign="middle"><strong>Hear from executives from the Coca-Cola Company, JPMorganChase, ServiceNow, and more.</strong></div> </div> <div> <div data-valign="middle"> <h3 id="watch-now"><strong>Watch now</strong></h3> </div> <div data-valign="middle"><strong>Watch now</strong></div> </div> <div> <div data-valign="middle"> <h3 id="adobe-journey-optimizer-1"><strong>ADOBE JOURNEY OPTIMIZER</strong></h3> </div> <div data-valign="middle"><strong>ADOBE JOURNEY OPTIMIZER</strong></div> </div> <div> <div data-valign="middle"> <h3 id="engage-every-customer-any-moment-any-channel-1"><strong>Engage every customer. Any moment. Any channel.</strong></h3> </div> <div data-valign="middle"><strong>Engage every customer. Any moment. Any channel.</strong></div> </div> <div> <div data-valign="middle"> <h3 id="watch-overview"><strong>Watch overview</strong></h3> </div> <div data-valign="middle"><strong>Watch overview</strong></div> </div> <div> <div data-valign="middle"> <h3 id="looking-to-manage-b2b-journeys"><strong>Looking to manage B2B journeys?</strong></h3> </div> <div data-valign="middle"><strong>Looking to manage B2B journeys?</strong></div> </div> <div> <div data-valign="middle"> <h3 id="go-to-adobe-journey-optimizer-b2b-edition"><strong>Go to Adobe Journey Optimizer B2B Edition</strong></h3> </div> <div data-valign="middle"><strong>Go to Adobe Journey Optimizer B2B Edition</strong></div> </div> <div> <div data-valign="middle"> <h3 id="explore-the-features-and-capabilities-of-adobe-journey-optimizer-1"><strong>Explore the features and capabilities of Adobe Journey Optimizer.</strong></h3> </div> <div data-valign="middle"><strong>Explore the features and capabilities of Adobe Journey Optimizer.</strong></div> </div> <div> <div data-valign="middle"> <h3 id="profiles-and-audiences-built-from-every-touchpoint--ready-for-personalized-engagement-1"><strong>Profiles and audiences built from every touchpoint — ready for personalized engagement.</strong></h3> </div> <div data-valign="middle"><strong>Profiles and audiences built from every touchpoint — ready for personalized engagement.</strong></div> </div> <div> <div data-valign="middle"> <h3 id="go-to-profiles-and-audiences"><strong>Go to profiles and audiences</strong></h3> </div> <div data-valign="middle"><strong>Go to profiles and audiences</strong></div> </div> <div> <div data-valign="middle"> <h3 id="real-time-omnichannel-journeys-for-instant-impact-1"><strong>Real-time omnichannel journeys for instant impact.</strong></h3> </div> <div data-valign="middle"><strong>Real-time omnichannel journeys for instant impact.</strong></div> </div> <div> <div data-valign="middle"> <h3 id="go-to-journey-orchestration"><strong>Go to journey orchestration</strong></h3> </div> <div data-valign="middle"><strong>Go to journey orchestration</strong></div> </div> <div> <div data-valign="middle"> <h3 id="personalized-content-that-connects-with-your-customers-1"><strong>Personalized content that connects with your customers.</strong></h3> </div> <div data-valign="middle"><strong>Personalized content that connects with your customers.</strong></div> </div> <div> <div data-valign="middle"> <h3 id="go-to-messages-and-content"><strong>Go to messages and content</strong></h3> </div> <div data-valign="middle"><strong>Go to messages and content</strong></div> </div> <div> <div data-valign="middle"> <h3 id="intelligent-tools-to-refine-the-entire-customer-journey-1"><strong>Intelligent tools to refine the entire customer journey.</strong></h3> </div> <div data-valign="middle"><strong>Intelligent tools to refine the entire customer journey.</strong></div> </div> <div> <div data-valign="middle"> <h3 id="go-to-intelligent-optimization"><strong>Go to intelligent optimization</strong></h3> </div> <div data-valign="middle"><strong>Go to intelligent optimization</strong></div> </div> <div> <div data-valign="middle"> <h3 id="adobe-journey-optimizer-channels-1"><strong>Adobe Journey Optimizer channels</strong></h3> </div> <div data-valign="middle"><strong>Adobe Journey Optimizer channels</strong></div> </div> <div> <div data-valign="middle"> <h3 id="email-marketing-1"><strong>Email marketing</strong></h3> </div> <div data-valign="middle"><strong>Email marketing</strong></div> </div> <div> <div data-valign="middle"> <h3 id="mobile-engagement-1"><strong>Mobile engagement</strong></h3> </div> <div data-valign="middle"><strong>Mobile engagement</strong></div> </div> <div> <div data-valign="middle"> <h3 id="web-personalization-1"><strong>Web personalization</strong></h3> </div> <div data-valign="middle"><strong>Web personalization</strong></div> </div> <div> <div data-valign="middle"> <h3 id="see-all-journey-optimizer-channels"><strong>See all Journey Optimizer channels</strong></h3> </div> <div data-valign="middle"><strong>See all Journey Optimizer channels</strong></div> </div> <div> <div data-valign="middle"> <h3 id="announcing-ai-assistant-for-content-generation-1"><strong>Announcing AI Assistant for content generation.</strong></h3> </div> <div data-valign="middle"><strong>Announcing AI Assistant for content generation.</strong></div> </div> <div> <div data-valign="middle"> <h3 id="try-now"><strong>Try now</strong></h3> </div> <div data-valign="middle"><strong>Try now</strong></div> </div> <div> <div data-valign="middle"> <h3 id="learn-more"><strong>Learn more</strong></h3> </div> <div data-valign="middle"><strong>Learn more</strong></div> </div> <div> <div data-valign="middle"> <h3 id="adobe-named-a-leader-for-multichannel-marketing-hub-solutions-1"><strong>Adobe named a Leader for multichannel marketing hub solutions.</strong></h3> </div> <div data-valign="middle"><strong>Adobe named a Leader for multichannel marketing hub solutions.</strong></div> </div> <div> <div data-valign="middle"> <h3 id="read-report"><strong>Read report</strong></h3> </div> <div data-valign="middle"><strong>Read report</strong></div> </div> <div> <div data-valign="middle"> <h3 id="learn-why-forrester-named-adobe-a-leader-1"><strong>Learn why Forrester named Adobe a Leader.</strong></h3> </div> <div data-valign="middle"><strong>Learn why Forrester named Adobe a Leader.</strong></div> </div> <div> <div data-valign="middle"> <h3 id="driving-results-for-some-of-the-worlds-biggest-companies-1"><strong>Driving results for some of the world’s biggest companies.</strong></h3> </div> <div data-valign="middle"><strong>Driving results for some of the world’s biggest companies.</strong></div> </div> <div> <div data-valign="middle"> <h3 id="300"><strong>300%.</strong></h3> </div> <div data-valign="middle"><strong>300%.</strong></div> </div> <div> <div data-valign="middle"> <h3 id="open-rate"><strong>40% open rate</strong></h3> </div> <div data-valign="middle"><strong>40% open rate</strong></div> </div> <div> <div data-valign="middle"> <h3 id="learn-more-about-adobe-journey-optimizer-1"><strong>Learn more about Adobe Journey Optimizer.</strong></h3> </div> <div data-valign="middle"><strong>Learn more about Adobe Journey Optimizer.</strong></div> </div> <div> <div data-valign="middle"> <h3 id="see-all-journey-optimizer-resources"><strong>See all Journey Optimizer resources</strong></h3> </div> <div data-valign="middle"><strong>See all Journey Optimizer resources</strong></div> </div> <div> <div data-valign="middle"> <h3 id="amplify-engagement-with-native-adobe-integrations-1"><strong>Amplify engagement with native Adobe integrations.</strong></h3> </div> <div data-valign="middle"><strong>Amplify engagement with native Adobe integrations.</strong></div> </div> <div> <div data-valign="middle"> <h3 id="journey-optimizer--adobe-real-time-cdp-1"><strong>Journey Optimizer + Adobe Real-Time CDP</strong></h3> </div> <div data-valign="middle"><strong>Journey Optimizer + Adobe Real-Time CDP</strong></div> </div> <div> <div data-valign="middle"> <h3 id="journey-optimizer--adobe-customer-journey-analytics-1"><strong>Journey Optimizer + Adobe Customer Journey Analytics</strong></h3> </div> <div data-valign="middle"><strong>Journey Optimizer + Adobe Customer Journey Analytics</strong></div> </div> <div> <div data-valign="middle"> <h3 id="journey-optimizer--adobe-experience-manager-assets-1"><strong>Journey Optimizer + Adobe Experience Manager Assets</strong></h3> </div> <div data-valign="middle"><strong>Journey Optimizer + Adobe Experience Manager Assets</strong></div> </div> <div> <div data-valign="middle"> <h3 id="questions-we-have-answers-1"><strong>Questions? We have answers.</strong></h3> </div> <div data-valign="middle"><strong>Questions? We have answers.</strong></div> </div> <div> <div data-valign="middle"> <h3 id="what-is-adobe-journey-optimizer-1"><strong>What is Adobe Journey Optimizer?</strong></h3> </div> <div data-valign="middle"><strong>What is Adobe Journey Optimizer?</strong></div> </div> <div> <div data-valign="middle"> <h3 id="who-is-adobe-journey-optimizer-built-for-1"><strong>Who is Adobe Journey Optimizer built for?</strong></h3> </div> <div data-valign="middle"><strong>Who is Adobe Journey Optimizer built for?</strong></div> </div> <div> <div data-valign="middle"> <h3 id="what-does-adobe-journey-optimizer-do-1"><strong>What does Adobe Journey Optimizer do?</strong></h3> </div> <div data-valign="middle"><strong>What does Adobe Journey Optimizer do?</strong></div> </div> <div> <div data-valign="middle"> <h3 id="what-is-customer-journey-orchestration-1"><strong>What is customer journey orchestration?</strong></h3> </div> <div data-valign="middle"><strong>What is customer journey orchestration?</strong></div> </div> <div> <div data-valign="middle"> <h3 id="how-do-i-implement-adobe-journey-optimizer-1"><strong>How do I implement Adobe Journey Optimizer?</strong></h3> </div> <div data-valign="middle"><strong>How do I implement Adobe Journey Optimizer?</strong></div> </div> <div> <div data-valign="middle"> <h3 id="adobe-professional-services"><strong>Adobe Professional Services</strong></h3> </div> <div data-valign="middle"><strong>Adobe Professional Services</strong></div> </div> <div> <div data-valign="middle"> <h3 id="lets-talk-about-what-adobe-journey-optimizer-can-do-for-your-business"><strong>Let’s talk about what Adobe Journey Optimizer can do for your business.</strong></h3> </div> <div data-valign="middle"><strong>Let’s talk about what Adobe Journey Optimizer can do for your business.</strong></div> </div> <div> <div data-valign="middle"> <h3 id="get-started"><strong>Get started</strong></h3> </div> <div data-valign="middle"><strong>Get started</strong></div> </div> </div> </div> </main> <footer></footer> </body></html>
Make it stand out
It all begins with an idea. Maybe you want to launch a business.
Build it
Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world.
